singers_pore
Well-Known Member
Out here in California I go to NHL hockey and our local hockey team has a good idea for attracting supporters. They give out a free bobble head at certain games. The head looks like one of the players and it's a collectible item because over the full season you can get the whole team. It's a great incentive to go to the game because people want to collect the full set of heads.
Moreover, the only way you can get one is by turning up to the stadium early (as supply is limited) so it also increases the sales of food and beverages with early footfall. I am guessing the bobble head would only cost about a quid to manufacture if the club gets several thousand done in one go. Although they are cheap they are quite good as collectibles (I have them lined up on a shelf in my office). It would be a great way to attract young fans especially as match programmes are now being viewed as less of a collectible item.
Moreover, the only way you can get one is by turning up to the stadium early (as supply is limited) so it also increases the sales of food and beverages with early footfall. I am guessing the bobble head would only cost about a quid to manufacture if the club gets several thousand done in one go. Although they are cheap they are quite good as collectibles (I have them lined up on a shelf in my office). It would be a great way to attract young fans especially as match programmes are now being viewed as less of a collectible item.