Well it helps if you get the deals right, yes.
They never have been right, it's always been focussed on diversification, spouting off about the casino ffs and forgetting there even was a football club there until Fletcher put the badge up one night.
Couple that with club ownership that wanted to forget the past and take away any memory of it (yes, perversely one of the few things SISU actually did better, if still poorly, was a nod to the past in kits and past legacy, rather than ridiculous badges and the complete escaping of the past that McGinnity in particular was keen to do) and it's been poor, very poor. Every little thing has been a battle, and it shouldn't be a battle to raise money for a statue for Jimmy Hill, it shouldn't be a battle to get the stands named after legends, it shouldn't be a battle to do the blindingly obvious.
And a ground for the club, a club for a ground rather than both seeking the financial motive help. You mentioned about houses earlier, and once it becomes your home you do things because it's youyrs and you love it there, you want to feel part of the space. As it stands we're stuck with the cynical nod and the corporate, and that's not on.
So yes, sort out the long term future and make sure the club is at the centre of any long term future, and then we can get Lawrence Llewellyn Bowen in to finish the job eh. But I don't even mean cynically putting up a few photos while charging a fortune for a Bourton burger, a Stein of beer, or a Pickering Pie.
I mean doing things because we *want* to, not because it's a good marketing opportunity.