Theres one Element that keeps coming through to me on many levels .What was the Commercial reason for lowering the price of season tickets ,Answer their inability to fund us ,maximise numbers ,Borrow against it !!!!.By the same token there is a compound effect to this,Firstly,the amount lost through simple reduction ,possibly £500k.,Roughly the amount of rent reduction they hope to recieve.
.Secondly ,there will be interest to pay for the borrow against reducing the value of take even further,again possibly adding a further £300-500ksignificant loss of turnover here.Followed by the loss through the turnstiles of £22. match tickets ,while obviously they could argue the point of Streamlining /Convenience .Would it represent a difference of around £10 a ticket ,that is a discount of close to 50%,too much ,they were too cheap last year and are a little light this year compared to a few others in the division .