Jag lost its magic a while ago for me. Growing up I always wanted a Jaguar, partly for the Cov connection but mostly because they were beautiful cars. Round about when Ford bought them and they seemed to try and be more Aldi than Porsche I think was when they lost it.
Honestly think they could be the U.K. Tesla if they tried. Fast, pretty, well designed electric luxury cars. By all accounts the I-Pace beats out the Model X already. They could become a real symbol like Tesla has for the US. They don’t seem to know what they want to be at the moment.