I tried to sponsor the club it’s a joke
And good marketing managers (or agencies) are not cheap. In footballing terms they are but if not if you don't have a pot to p*ss in.
Exactly.You don't need any resource to contact a lapsed customer. A cheap as chips CRM could do that and you could get an intern to programme the data
And good marketing managers (or agencies) are not cheap. In footballing terms they are but if not if you don't have a pot to p*ss in.
Well that’s it Nic you’ve hit the nail on the head, there will be a new chairman, probably a board new brooms etc that might include a new ceo too.Would need a new chairman and board of directors anyway so let them decide.
Must have changed. When I invested in a CRM system, it was costed against the number of users, not the amount of contacts.They have all the data. It was on Excel spreadsheets from speaking with Tynan in the past. I think the issue is they either haven't bothered uploading relevant contact information to their CRM, or certainly not all of it, or they're not using it properly.
Most CRMs are capped with regards to number on contacts on there - the more contacts the higher the annual/monthly fee. At a guess that could be where the issue lies.
You new here?“YES TAKEOVER TALK, POSITIVE TIMES!”
Maybe not then.
Of course it's a resource issue. If you use a CRM system to auto-generate those emails, who follows up the responses? Who contacts Dave to get him to book a ST again.
Look, I get the hatred from you for DB...but it is still a resource issue. You need people to run effective marketing campaigns - someone of your calibre should know that. The club have been running on as few staff as possible as we've been 'cutting our cloth' accordingly. That doesn't mean that it's worked from a financial point of view and undoubtedly, the marketing has likely suffered.
The point still stands - hopefully this takeover will help re-engage with the fan base with a better strategy.
Must have changed. When I invested in a CRM system, it was costed against the number of users, not the amount of contacts.
It’s a football fact the only thing that attracts fans old or new is the product on the pitch and some hope, currently we have both and our solid support I’d say is 17/18000, job of the club now is get that up to 20k+ home fans.One thing, of many, the club is piss poor at is contacting people who no longer go. I've gone from being a season ticket holder to not being able to attend games. Not one call too see why or an offer of a cheap / free ticket
Fair enough my non-attendance is due to having to deal with family stuff so even if they offered something I couldn't go but there must be plenty of people on the database who just don't go anymore and could be persuaded back
Its a very basic thing to do and if they're missing things like that there's no chance they're sorting out much else
It’s a football fact the only thing that attracts fans old or new is the product on the pitch and some hope, currently we have both and our solid support I’d say is 17/18000, job of the club now is get that up to 20k+ home fans.
I think the business plan has started with booting Fisher out. imo a positive move.The crowing about Fisher being "sacked" is just stupid. He probably made himself a millionaire after his stretch at the club and would have been more than happy to walk away. He was the one conduit to Seppala and probably stopped us going into administration a few times over the last 5 years. Now we are left with Boddy (hmm) and King- a massive unknown quantity with no experience in Sports management.
Debt free but continually trading at a loss, ground we still dont own, only assets are 2 or 3 saleable players- be really interested to see the business plan because it doesnt really make sense. Expect lots of talk about FFP.
Oh Its not a resource issue to generate an e-mail at all.
F*&king hell - just ignore the bit where I says it's not about auto-generating an email - it's about having the resource to follow up. At least read my post properly if you're going to respond.
It still IS a resource issue if there's no human to call people back and utilise the data the club is no doubt sitting on. Email marketing is good to a certain point - but it doesn't meet the needs of our end-to-end customer journey. You need humans (resource) to fulfill.
F*&king hell - just ignore the bit where I says it's not about auto-generating an email - it's about having the resource to follow up. At least read my post properly if you're going to respond.
It still IS a resource issue if there's no human to call people back and utilise the data the club is no doubt sitting on. Email marketing is good to a certain point - but it doesn't meet the needs of our end-to-end customer journey. You need humans (resource) to fulfill.
He has been here since 2011 i think we have had two administrations, certainly one, Northampton, St.Andrews, transfer embargoes, two relegations, yep the boy did well.I think the business plan has started with booting Fisher out. imo a positive move.
Sounds like you, Nick, G and KSB should be running marketing while OSB runs accounts, CC4L manages the side and Frostie/Esoterica/Evo run scouting. I’ll be Sky Blue Sam-can provide my own kit
This is the worrying thing though...
If posters on a football forum are tabling pretty simple concepts which a supposedly reputable organisation is either blissfully unaware of or simply can't be bothered to action then they have no hope.
‘Corner kick sponsored by Grendel Spreadsheet Solutions’ wouldn’t fit on the scoreboard
Free shaving foam?It would be Doug King losing money.
What if he offers every City fan a free pint, as some have suggested? Are you going to run around the concourse frantically telling people to stop costing the club F&B revenue?
Seriously you can hire a contractor on a daily rate of £350 to follow up once you have the data - this is ridiculous. If a CEO cannot find that its a joke.
Our commercial offers - sponsorship and mascots being prime examples - are also a joke. It took me half an hour to compare offerings to other clubs. It would take an intern a few days to compile the date
Wigan have a strong website and pretty good commercial offers. I doubt they have a massive team behind them.
This is real basic stuff - What do Hornby and Scope actually do then?
And to blame resource is pathetic. Its GCSE level 3 stuff
F*&king hell - just ignore the bit where I says it's not about auto-generating an email - it's about having the resource to follow up. At least read my post properly if you're going to respond.
It still IS a resource issue if there's no human to call people back and utilise the data the club is no doubt sitting on. Email marketing is good to a certain point - but it doesn't meet the needs of our end-to-end customer journey. You need humans (resource) to fulfill.
I always go direct to tynan or mark hExactly.
When my mate was diagnosed with terminal cancer, I contacted the club after a few games of the season, and asked for the cost to upgrade the season tickets from block 19 to one of the corporate lounges. Simple enough question you would imagine. 2 customers willing to spend more money with the club just to get easier access to the seats. (he couldn't manage all the steps where we were).
Not even a reply, also after contacting them a 2nd time.
At the end of that season, we didnt bother renewing at all for the next season. No contact chasing us, asking us why etc etc.
Very poor
£350 a day? What contractors are you looking for? That's £7k a month.
It wouldn't even be that much.
F*&king hell - just ignore the bit where I says it's not about auto-generating an email - it's about having the resource to follow up. At least read my post properly if you're going to respond.
It still IS a resource issue if there's no human to call people back and utilise the data the club is no doubt sitting on. Email marketing is good to a certain point - but it doesn't meet the needs of our end-to-end customer journey. You need humans (resource) to fulfill.
Yeah which as stated, there's no point having a new CRM then if the club doesn't have the resource to manage it.
It's like buying a car without knowing how to drive and expecting it to get you from A to B.
I am talking about a top end professional person to do it. Give the brief and properly engage the customer. It would be done in a couple of days I would assume if its a clean data base with lapsed customers that are a few years old and duplications removed.
It was @Skyblueweeman who suggested the phone route. Personally I'd go text reminders, its even cheaper, easy to set up and will get as good a response rate.
Seriously you can hire a contractor on a daily rate of £350 to follow up once you have the data - this is ridiculous. If a CEO cannot find that its a joke.
Our commercial offers - sponsorship and mascots being prime examples - are also a joke. It took me half an hour to compare offerings to other clubs. It would take an intern a few days to compile the date
Wigan have a strong website and pretty good commercial offers. I doubt they have a massive team behind them.
This is real basic stuff - What do Hornby and Scope actually do then?
The club has got a CRM executive and a couple of cheap marketing people haven't they? No idea if they are any good.
The club has got a CRM executive and a couple of cheap marketing people haven't they? No idea if they are any good.
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