Doug King Takeover (43 Viewers)

[Grendel]

Alistair Whelan it seems it crm executive and Scope has 4 people working for him

 

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[KenilworthSkyBlue]

Alistair Whelan it seems it crm executive and Scope has 4 people working for him

Therein lies the problem. Not a resource issue, just being led by incompetence.

 

[Skyblueweeman]

For a company with a turnover that is somewhere between £15m to £20m, is employing a couple of marketing assistants really that much of an expense (yes I know player wages swallow up most if not all turnover)?

The club will pay the Apprenticeship Levy - it could even have one more experience marketing person and a younger apprentice which'd cost buttons.

I don't disagree. Sisu chose not to pay that, I'm not disputing it. Could DB have said up the chain that investing in that would give good RoI? Yeah.

If you pay peanuts though, you get peanuts. If you have a younger apprentice as you state, would they be skilled enough to try and get supporters back over the phone? I'd said unlikely.

But I think I agree with almost all on this. Marketing hasn't been great, it's likely a resource issue with Sisu not wanting to pay for extra bodies in that department (regardless of what G thinks) and I hope the takeover creates something better. Not sure why that's hard to understand for some.

 

[Grendel]

I don't disagree. Sisu chose not to pay that, I'm not disputing it. Could DB have said up the chain that investing in that would give good RoI? Yeah.

If you pay peanuts though, you get peanuts. If you have a younger apprentice as you state, would they be skilled enough to try and get supporters back over the phone? I'd said unlikely.

But I think I agree with almost all on this. Marketing hasn't been great, it's likely a resource issue with Sisu not wanting to pay for extra bodies in that department (regardless of what G thinks) and I hope the takeover creates something better. Not sure why that's hard to understand for some.

there is 5 in the department - how many is needed?

 

[Skyblueweeman]

Alistair Whelan it seems it crm executive and Scope has 4 people working for him

If that's the case, then I partially concede my resource point G. Knowing that Sisu had cut their cloth accordingly and reduced manpower down to a minimum, it fitted with less marketing than we'd like. If there's more manpower than I thought, then fair enough, I agree with you.

 

[KenilworthSkyBlue]

I don't disagree. Sisu chose not to pay that, I'm not disputing it. Could DB have said up the chain that investing in that would give good RoI? Yeah.

If you pay peanuts though, you get peanuts. If you have a younger apprentice as you state, would they be skilled enough to try and get supporters back over the phone? I'd said unlikely.

But I think I agree with almost all on this. Marketing hasn't been great, it's likely a resource issue with Sisu not wanting to pay for extra bodies in that department (regardless of what G thinks) and I hope the takeover creates something better. Not sure why that's hard to understand for some.

A lot of it isn't a resource issue though....that's what Grendel is trying to say.

Much of their issues with regards to the marketing side seem to be down to sheer incompetence/an unwillingness to action basic marketing activities.

 

[Skyblueweeman]

there is 5 in the department - how many is needed?

See the above post. Happy to admit when I'm wrong G....take a leave for those occasions when you're not on the ball....

 

[Grendel]

I guess some are part time but this isn’t exactly a small number of staff

Who's Who - Coventry City

www.ccfc.co.uk

 

[Sick Boy]

Ideally I'd probably tailor the contact method to the demographic of the fan.

Older fans might prefer a call or email, younger fans would be more than content with a simple SMS.

They could probably just be integrated with automations set up to follow up with the other method of contact if unopened, not responded etc.

 

[Skyblueweeman]

Right, I've admitted G might have been right - my point stands that little staff resource means less activity - that's simple GCSE stuff to be honest ;-)

But if there's more staff, we should expect more and if it's not happening, it should be questioned. Fully agree with all of that.

And here's hoping things improve with King Doug.

Anyway, I'm off the gym

 

[Brighton Sky Blue]

I guess some are part time but this isn’t exactly a small number of staff

Who's Who - Coventry City

www.ccfc.co.uk

Somebody on there was in the year below mine at school.

 

[fernandopartridge]

Head of Football Operations: Mike Reid


WALLOP!

 

[Grendel]

Somebody on there was in the year below mine at school.

That education was worth it then

 

[Nick]

Head of Football Operations: Mike Reid


WALLOP!

 

[fernandopartridge]

I don't know if Tynan is any good or not but you'd expect somebody to use their linkedin profile to at least do some very basic marketing of what their operation is up to:

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The club's profile is just as bad:

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2 posts in 6 months

 

[EalingSB]

SISU told him they refused or couldn’t provide anything extra to help the cash flow problem, so he had to sort it himself. How he went about that was up to him and he chose to phone Blackburn, who wanted Hyam earlier in the window, to offer the player at a basement price if it were paid all in one go.

£1.4 million

You often quote this price for Hyam. Where does it come from out of interest?

 

[Grendel]

I don't know if Tynan is any good or not but you'd expect somebody to use their linkedin profile to at least do some very basic marketing of what their operation is up to:

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The club's profile is just as bad:

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2 posts in 6 months

Its an interesting point. I now sponsor the rugby club and their engagement is very good and social media promotions very active - their commercial guy also actually plays as they have real limited resources but it’s a million times better than the football club

They even visit you as a sponsor and spend time with you

 

[Skyblue_CP]

Would have thought there would be some form of interview by now with his vision for the club etc, all very amateur, the clubs just been taken over for the first time in over 15 years and we’ve had one single page announcement with about 4 sentences from him.

 

[KenilworthSkyBlue]

I don't know if Tynan is any good or not but you'd expect somebody to use their linkedin profile to at least do some very basic marketing of what their operation is up to:

Sign Up | LinkedIn

500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

www.linkedin.com

The club's profile is just as bad:

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2 posts in 6 months

Would be a great way to network, engage and keep in touch with new, potential and existing sponsors.

Pretty poor he nor the club use it regularly. Even L2 clubs post regularly.

At the very least they should be regularly posting available corporate and sponsorship packages on there.

 

[Brighton Sky Blue]

That education was worth it then

Perhaps not, they’re in marketing

 

[Brighton Sky Blue]

You often quote this price for Hyam. Where does it come from out of interest?

A very reliable source close to both ends of the deal

 

[Grendel]

Perhaps not, they’re in marketing

Any good though he will earn more money in a year than you in 10

 

[Covkid1968#]

Exactly.

When my mate was diagnosed with terminal cancer, I contacted the club after a few games of the season, and asked for the cost to upgrade the season tickets from block 19 to one of the corporate lounges. Simple enough question you would imagine. 2 customers willing to spend more money with the club just to get easier access to the seats. (he couldn't manage all the steps where we were).

Not even a reply, also after contacting them a 2nd time.

At the end of that season, we didnt bother renewing at all for the next season. No contact chasing us, asking us why etc etc.

Very poor

That’s really poor…. On every level

 

[Kieranp96]

Somebody on there was in the year below mine at school.

Guy year below me is James Maddison , still despise that little shit running circles around me and my mates and cally park, and Allen Higgs.

 

[Covkid1968#]

Guy year below me is James Maddison , still despise that little shit running circles around me and my mates and cally park, and Allen Higgs.

You should have let the Man Utd supporter know you were there with an early 2 feet off the floor old school tackle.

 

[ajsccfc]

Gary McSheffrey was pals with the guys we'd usually play football with at Freddie Birds. He played once and although he was outrageously good compared to everyone I did nutmeg him once which was the only good thing I did, I suspect it still haunts him to this day.

 

[saveitforthewombles]

I don't know if Tynan is any good or not but you'd expect somebody to use their linkedin profile to at least do some very basic marketing of what their operation is up to:

Sign Up | LinkedIn

500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

www.linkedin.com

The club's profile is just as bad:

LinkedIn Login, Sign in | LinkedIn

Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

www.linkedin.com

2 posts in 6 months

They probably haven't got the right people in the right roles. Marketing means PR, CRM, customer engagement, customer acquisition, content creation, brand 'positioning' and even partnerships/partner activity. Re comms - it's actually really easy to scale that with relatively few people these days given the tech that's out there (automations, sequences etc)....just depends what the focus is. I would probably guess that their databases are a mess with various ticketing partner moves over the years

 

[Grendel]

Guy year below me is James Maddison , still despise that little shit running circles around me and my mates and cally park, and Allen Higgs.

At least you are comforted by the fact he earns less money than you

 

[clint van damme]

Exactly.

When my mate was diagnosed with terminal cancer, I contacted the club after a few games of the season, and asked for the cost to upgrade the season tickets from block 19 to one of the corporate lounges. Simple enough question you would imagine. 2 customers willing to spend more money with the club just to get easier access to the seats. (he couldn't manage all the steps where we were).

Not even a reply, also after contacting them a 2nd time.

At the end of that season, we didnt bother renewing at all for the next season. No contact chasing us, asking us why etc etc.

Very poor

That's appalling.

 

[shmmeee]

Must have changed. When I invested in a CRM system, it was costed against the number of users, not the amount of contacts.

Depends on the system. There’s open source CRMs out there or shit like Zoho which are pretty cheap.

 

[Bertola]

Theres new documentation on Companies house. Looks like Doug has taken over Otium, and set up a new company Covcityco Ltd.

People cleverer than me will be able to decipher what everything means

 

[Nick]

COVENTRY CITY FOOTBALL CLUB LIMITED persons with significant control - Find and update company information - GOV.UK

COVENTRY CITY FOOTBALL CLUB LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

find-and-update.company-information.service.gov.uk

There are still charges to Arvo Master Fund Limited though.

Covcityco looks to be solely Doug King at the minute

COVCITYCO LTD people - Find and update company information - GOV.UK

COVCITYCO LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

find-and-update.company-information.service.gov.uk

 

[OldBedrocker]

I wonder if what @better days heard will come to anything?

What was that?

 

[Robinshio]

IGWE, Onyechinaeduanaghaefuuzo Nnatuwereugo​

still the best name ever

 

[Nick]