End of Hummel? (2 Viewers)

larry_david · Dec 7, 2022

As said on here, our commercial team set up is a joke. it's League 2 at best.

I mentioned before I visited Celtic a few year ago on a random Sunday with my mate who showed me around the outside of the ground and the store etc. Absolutely huge store, they were treating Celtic FC like a global franchise/brand, it was very inspiring (we were league 2 at the time) but made me think, once we get to the Championship this is what we need to aim for.

Now we are here and just look at the mess. I'm not a boddy hater but our inability to see what is happening in front of us and reacting to it is really amateur. We look like we are non league AFC Coventry not play off chasing Championship Coventry.
Eerling Haaland instagrammed himself wearing our shirt and it went global on twitter, we are now a big club again and are we using the social media tools/market? Are we fuck.

JAM See · Dec 7, 2022

Nick said:
Kappa

View attachment 27660

Have we ever had an adidas kit?

Nice simple round neck.
Stick a city badge and a sponsor logo on.
Job done.

CV22SBA · Dec 7, 2022

larry_david said:
As said on here, our commercial team set up is a joke. it's League 2 at best.

I mentioned before I visited Celtic a few year ago on a random Sunday with my mate who showed me around the outside of the ground and the store etc. Absolutely huge store, they were treating Celtic FC like a global franchise/brand, it was very inspiring (we were league 2 at the time) but made me think, once we get to the Championship this is what we need to aim for.

Now we are here and just look at the mess. I'm not a boddy hater but our inability to see what is happening in front of us and reacting to it is really amateur. We look like we are non league AFC Coventry not play off chasing Championship Coventry.
Eerling Haaland instagrammed himself wearing our shirt and it went global on twitter, we are now a big club again and are we using the social media tools/market? Are we fuck.

Spot on. Especially about social media. For example on Twitter we have a following the size of a L2 club with around 150K. Teams like Bolton 250K, Wigan 327K, Reading 364K. This was talked about last year on another thread but its pathetic for a club and city our size.

wingy · Dec 7, 2022

This would be an area you'd assume Ashley and his business could easily replace elite?
And I don't mean with tat but Hummel product.

itsabuzzard · Dec 7, 2022

hill83 said:
I’m in top condition. They are carrier bags. And not the bag for life ones. The cheap ones.

Ripped?

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hill83 · Dec 7, 2022

itsabuzzard said:
Ripped?

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Incredibly so. Total machine

itsabuzzard · Dec 7, 2022

hill83 said:
Incredibly so. Total machine

That's lovely, but I was asking about the tops.

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mark82 · Dec 7, 2022

You would hope, given the comments, that they'd try to find someone who would do a bespoke kit. Whether we have one next year with the short notice is a different matter.

pusbccfc · Dec 7, 2022

mark82 said:
You would hope, given the comments, that they'd try to find someone who would do a bespoke kit. Whether we have one next year with the short notice is a different matter.

Unfortunately, they'll go for whoever offers the best deal.

They may sell thousands of Hummel but I still don't think the return would be as good as a cheap template which is easier to make.

jordan210 · Dec 7, 2022

for years I have been banging on about wanting a purple away kit. I dint buy it straight away as asked for it for Christmas. (luckily partner dint order it)

Now the supplier has gone out of business. I swear the club is cursed !

theferret · Dec 7, 2022

CV22SBA said:
Spot on. Especially about social media. For example on Twitter we have a following the size of a L2 club with around 150K. Teams like Bolton 250K, Wigan 327K, Reading 364K. This was talked about last year on another thread but its pathetic for a club and city our size.

The number of twitter followers for those clubs is skewed a bit as they have played in the PL during the lifetime of twitter. Get promoted to the PL and you gain 250K followers overnight and you hold on to a lot of them for years after. It's the reason why Sheffield United have far more followers than Sheffield Wednesday for example.

Tbf, our twitter output is decent anyway. I think we're being unduly harsh re the digital output which is OK imo.

pusbccfc · Dec 7, 2022

theferret said:
The number of twitter followers for those clubs is skewed a bit as they have played in the PL during the lifetime of twitter. Get promoted to the PL and you gain 250K followers overnight and you hold on to a lot of them for years after. It's the reason why Sheffield United have far more followers than Sheffield Wednesday for example.

Tbf, our twitter output is decent anyway. I think we're being unduly harsh re the digital output which is OK imo.

Bang on. Stoke have a million and crowds are the same as ours. Twitter numbers mean nothing.

Nick · Dec 7, 2022

How many points do you get for the league per 1000 Twitter Followers?

shmmeee · Dec 7, 2022

Dont think social media is useful beyond keeping your super fans engaged and communicating with fans.

Merchandise sales would be best done to customer lists they have through normal marketing channels. Unless they get something breakout like an amazing kit.

Local real life marketing like billboards, radio ads and people at events/in town would be better for actually getting lapsed fans to go.

New fans I suspect will only go from word of mouth or performances on the pitch.

cornoccfc · Dec 7, 2022

chiefdave said:
you'd assume someone will end up with ownership of the existing stock from the administrator and they will sell it off

https://www.mandmdirect.com/

Kit ended up there last year .. or year before!!!

SkyblueDad · Dec 7, 2022

larry_david said:
As said on here, our commercial team set up is a joke. it's League 2 at best.

I mentioned before I visited Celtic a few year ago on a random Sunday with my mate who showed me around the outside of the ground and the store etc. Absolutely huge store, they were treating Celtic FC like a global franchise/brand, it was very inspiring (we were league 2 at the time) but made me think, once we get to the Championship this is what we need to aim for.

See what you are saying but we are miles away from Celtic commercially, they probably have a bigger market in the Coventry area than ccfc do.

shmmeee · Dec 7, 2022

slowpoke said:
See what you are saying but we are miles away from Celtic commercially, they probably have a bigger market in the Coventry area than ccfc do.

We need to adopt a religion.

itsabuzzard · Dec 7, 2022

shmmeee said:
We need to adopt a religion.

We already have.

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skyblue025 · Dec 8, 2022

chiefdave said:
you'd assume someone will end up with ownership of the existing stock from the administrator and they will sell it off

It's got Sports Direct written all over it....

The Nomad · Dec 8, 2022

shmmeee said:
We need to adopt a religion.

Or a terrorist group.

SkyblueDad · Dec 8, 2022

Need for Speedie said:
Or a terrorist group.

German ??

Alkhen · Feb 7, 2023

Just watching the Sheffield United vs Wrexham FA cup replay and thinking that Wrexham's 3rd shirt is smart and simple, we could do worse than Macron. Really hope if we do lose Hummel, I hope we get another smaller brand like Macron, better quality than off the peg Nike/Adidas junk.

The Nomad · Feb 7, 2023

Alkhen said:
Just watching the Sheffield United vs Wrexham FA cup replay and thinking that Wrexham's 3rd shirt is smart and simple, we could do worse than Macron. Really hope if we do lose Hummel, I hope we get another smaller brand like Macron, better quality than off the peg Nike/Adidas junk.

View attachment 28356

Macron definitely the best around in my opinion. Hope when we do change its them .

Danceswithhorses · Feb 7, 2023

Need for Speedie said:
Macron definitely the best around in my opinion. Hope when we do change its them .

Non...no French merde maillot de football (aka football shirts)

Sbarcher · Feb 7, 2023

M&S do some decent shirts.

Alkhen · Feb 7, 2023

Something a bit exotic like Mizuno would be nice

Or for the 90s vibes we could shift back to Le Coq

LilleSkyBlue · Feb 7, 2023

French shirts are generally plastered in sponsors, but that Troyes third isn't so bad.

Alkhen · Feb 8, 2023

Also love Kappa kits, really well made and they have finally ditched that super skinny fit style.

Saddlebrains · Feb 8, 2023

I really hope we stay with Hummel

Brighton Sky Blue · Feb 8, 2023

Alkhen said:
Just watching the Sheffield United vs Wrexham FA cup replay and thinking that Wrexham's 3rd shirt is smart and simple, we could do worse than Macron. Really hope if we do lose Hummel, I hope we get another smaller brand like Macron, better quality than off the peg Nike/Adidas junk.

View attachment 28356

Get that shite off here

ccfctommy · Feb 8, 2023

cornoccfc said:
https://www.mandmdirect.com/

Kit ended up there last year .. or year before!!!

Have you seen the wacky African club shirts on there at the moment!?

Terry Gibson's perm · Feb 8, 2023

ccfctommy said:
Have you seen the wacky African club shirts on there at the moment!?

I hadn’t but I have now some amazing shirts on there a real good mix.

LilleSkyBlue · Feb 8, 2023

There's a fashion at the moment for club shirts with elaborate patterns related to the city or area they represent. Not sure what to think. Monetising local loyalties no doubt, but there are some decent shirts coming out of it.

See our third 'cathedral window' shirt. It's growing on me. Southampton's away shirt with the 'ocean waves' pattern is one of the worst I've ever seen however.

ajsccfc · Feb 8, 2023

ccfctommy said:
Have you seen the wacky African club shirts on there at the moment!?

Sold! Hearts of Oak hold a special place in my heart thanks to Sensible World of Soccer

https://www.mandmdirect.com/01/details/UM30461/Umbro-Mens-Hearts-Of-Oak-SC-Home-Jersey-Multi

fernandopartridge · Feb 8, 2023

Alkhen said:
Also love Kappa kits, really well made and they have finally ditched that super skinny fit style.

View attachment 28360
View attachment 28361

Sticking with Italian I reckon Diadora might be alright as well, as long as they use the traditional branding.

End of Hummel? (2 Viewers)

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