Whatever. The point stands. The important thing is the application. If you start from a point of isolating, bad communication, miscommunication and upsetting your customer base while franchising out your services and selling your assets which reduces the quality of your end product then I would think that even you must admit that that is a course of self perpetuating decline. However if you start from a place of positivity Tha embraces your customer base and encourages a sense of ownership in the product that encourages growth of turn over rather than decline then you are less likely to need to asset strip thus increasing the quality of your product becoming a self perpetuating growth to within a more natural ceiling limit which is a point of maximum growth. I'm not talking champions league football and I fully accept that the natural ceiling is likely to be league one/league 2 but tell me how that isn't better than what we're currently facing?