Financial mechanics at CCFC (1 Viewer)

oldskyblue58

CCFC Finance Director
Have got a bit fed up with seeing some of the comments here - too many think it will be ok under GH, that throw money at it and there are no consequences, see a transaction as one sided. Just wanted to explain a few things regarding the finances, putting money in to the club etc. It isnt really about SISU or GH - I have little faith in either for different reasons - this is about the mechanics of certain actions hoped for by many fans

I am starting from the assumption that our losses are in the region of £3m at least. Dont have any proof of that but I think we can agree that we are not in profit. I am assuming also that the objective is a long term future for this club based on decent finances (i didnt say a profit every year - but over a number of years it has to even out)

Putting money in
lets be clear any money put into the club by investors be it SISU, GH investors or anyone else will almost certainly be by way of a loan. That means that it either replaces or increases the level of debt we currently have. The only way that decreases is if it gets repaid or written off. GH is trying to get SISU to write most of theirs off and promising (per first bid) £30m new funding - that new funding replaces the loan written off by SISU, it doesnt actually improve our financial debt position. Improvement what improvement in cold monetary terms?

Stadium purchase
Everyone says we have to buy the stadium - with what exactly? ONly way we can do that is by loans from investors or a mortgage. Yes the asset situation improves but so equally does the liability level. If it is a commercial mortgage or even if the investors choose to there might be interest and other financial charges - which gets added to any losses. Say cost of stadium is £50m then interest at 5% is £2.5m - yes it maybe offset by some income but ACL only makes 500k per year so that purchase increases our loss by £2m. (yes we may lose the rent to pay but ACL lose it to receive in that case). Thats interest every year and ignores the cashflow implication of paying off some of the capital. So what is the improvement in cold monetary terms aside from FFP rules re total turnover ?

Players
Original bid GH had apparently £10m to spend on players set aside. So he spends £10m on new players on 3 year contracts that means we write off those contracts at £3.3m each year for 3 years = an extra £3.3m loss each year before paying one penny in wages!!!. Or say it is split between cost of the players and their wages or loan wages - any cost would be written off over the term of the contract, the wages would simply increase any loss and couldnt be above the FFP % age of turnover agreed. Thats wages every year, so increased losses every year unless income improves. So should we even be thinking GH should spend to that level ?because without success it puts the club more at risk

Fans
An increase in average gate of 1000 would probably net the club something like £15k per game or £360k per annum. So add an average of 5000 per game and that equates to £1.8m then go back and look at the above extra costs some fans want are we better off ?

Cashflow
Lets be clear losses have to be funded. The commitment to putting say £30m in is not the end of it. What about the losses in subsequent years who funds that? What happens if the team is not successful and crowds do not flock back. Mid table medicrity is not going to get enough fans back at the Ricoh. Some of what is suggested will add significant cost to the business so how is that matched by income increase?

I think some folk need to temper and lower their expectations a lot. There are two sides to every transaction in financial terms and simply looking at the addition of assets (stadium, players income streams) is no good unless you look at the costs and implications of doing it. Perhaps the best way is to build from the bottom up. Still going to need a huge amount of luck to be successful right now the only way CCFC survives is to limit the losses but that has consequences for the team/squad.

If it were easy then the supposed take over would have happened by now, it isnt just SISU's reluctance to walk away holding this up. Any owner is going to have to look at the core of how the finances work, reduce costs, maximise income and balance the books. It is going to be a rough ride who ever is the owner with a lot of broken promises and disappointed expectations.

So we start at £3m loss - still think it will be that low if we buy the stadium and spend millions on players ?
 

rob9872

Well-Known Member
Points taken OSB, but even without the level of investment you are talking about, its clear to see why people want a local businessmen who has the best interests of the club at heart, than a faceless bunch of asset strippers in it for their own end and no regard for anything CCFC.

Of course unless they are fans, we understand that whoever is in charge eventually wants to turn a profit, with the golden egg of the PL being the only real goal.

What I think fans would be more willing to accept is if we are getting improved communication from someone who isn't prepared to tell half truths and fail on broken promises purely for PR but who is honest enough from day one, to say that we remain a selling club, there won't be serious investment, our budgets are based on a crowd of only 15,000 and anything over and above that will go in the managers 'war chest' as incentive for fans to attend games etc etc. I think we would more readily accept that, but also by the same notion we won't be simply selling our prized assets from the youth team before they have fully develpoed through our system and that the manger will be given a some kind of budget for transfers and wages.

We don't expect Man City proportions but we need to know that we can compete with the teams in our league whatever league that may be and without risking entering the mess in which we once again find ourselves. It can't be that difficult. I have no experience but know I could it as I'm sure you do too.

Honesty and passion is the minimum we should expect from our owners with financial commitment a bonus.
 

oldskyblue58

CCFC Finance Director
Honesty and passion is the minimum we should expect from our owners with financial commitment a bonus.

I agree Rob and would add that they should be open about the finances and be equipped to deal with them prudently
 
Say cost of stadium is £50m then interest at 5% is £2.5m - yes it maybe offset by some income but ACL only makes 500k per year so that purchase increases our loss by £2m. (yes we may lose the rent to pay but ACL lose it to receive in that case).

As with 100% of this forum i don't fully understand all the finances and ownership surrounding CCFC & the Ricoh. But:

- isn't it fairly common knowledge that we pay rent of around 1 mil
- didn't ACL state that it doesn't need CCFC to keep running/be profitable

using your figure of ACL only making 500k profit, then this doesn't add up right?
 

rob9872

Well-Known Member
As with 100% of this forum i don't fully understand all the finances and ownership surrounding CCFC & the Ricoh. But:

- isn't it fairly common knowledge that we pay rent of around 1 mil
- didn't ACL state that it doesn't need CCFC to keep running/be profitable

using your figure of ACL only making 500k profit, then this doesn't add up right?

I guess that it would depend what they replaced it with.
 

oldskyblue58

CCFC Finance Director
As with 100% of this forum i don't fully understand all the finances and ownership surrounding CCFC & the Ricoh. But:

- isn't it fairly common knowledge that we pay rent of around 1 mil
- didn't ACL state that it doesn't need CCFC to keep running/be profitable

using your figure of ACL only making 500k profit, then this doesn't add up right?

think the rent is £1.2m and as rob said it would depend on what they replaced it with and if there were any cost savings on their side
 

Wrenstreetcarpark

New Member
OSB58 has again hit the nail on the head. The "business model" of all football clubs is a nonsense. There is no model. Year after year I fail to understand how Directors and Auditors can sign off club's accounts both as going concerns and as true and fair pictures.
There is no sane remedy: only more madness. Clubs change hands in one way or another when the owner comes to the end of their cash or willingness to part with it. This is presumably why GH is putting none of his own money in, (if there is even a deal being discussed). He is trying to find people willing to put in money with no hope of return, in an investment sense. We all know the rumours of clubs being used to clean dirty money, and perhaps that is what Cov can aim at. CCFC is certainly far from being a target for sensible sports business investors: Liverpool, Man U etc have already been bought.
If SISU are content to continue putting in money, and the worst part of the year is rushing up when cash flow is at its leanest, then I think, on balance, we are lucky. Certainly they have been utterly stupid with their choice of front men: Igwe, Dulieu, Clarke OBE etc On the business side they seem to have got a lot under control: but that makes the club uncompetitive on the pitch.
As the old joke says: "If you want to go there I wouldn't start from here".
 

oldskyblue58

CCFC Finance Director
Anyway CCFC and CCFC H accounts are due 29/2/12...

Wouldnt hold your breath waiting for them........... i would think the auditors are struggling to sign the accounts off as a going concern without some solid assurances from SISU
 

Godiva

Well-Known Member
Brilliant piece once again from your keyboard OSB!

I really applaud you for taking your time to present the financial stuff in layman's terms. Even I can understand most of it now ... and if I can, everybody can!

Thanks again!
 

Godiva

Well-Known Member
Wouldnt hold your breath waiting for them........... i would think the auditors are struggling to sign the accounts off as a going concern without some solid assurances from SISU

Bullseye!

Tim Fisher, chief executive of Coventry City Football Club, explained: "We want to be 100 per cent transparent and open about the situation so our supporters are left in no doubt about what is happening.

"Our accounts were due on February 29. As part of the accounts submission process then we have to be able to show committed funding out for the next financial year and, at this stage, we could not do this as we, the board, are still in the process of agreeing and negotiating budgets with the owner.

"There is nothing untoward about this and it is perfectly normal to be negotiating funding with the owner. We would hope to secure funding commitments in the very next few weeks.

"The owner has previously funded the club for a period of more than four years and, is currently reviewing our budget proposal for the coming year.
 

Disorganised1

New Member
ALLEGEDLY - two prices have been agreed for the club at the end of the season, depending which league we are in. :pimp:
 

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