If it's a case of people really wanting to go, then save up in the months beforehand. If we didn't make it then they have some savings, if we do then they dont need to worry.
The money issue thing will vanish if we get to Wembley like it did last year (that includes people I know as well).
Wembley is the main course, the semi's are the starter.
I think people are gambling on the former so will choose to pass on the starter.
You have to understand there are a lot of people who genuinely have to clobber together to attend a match anyway, and this has been reflected on the poor walk up numbers all season and this playoff game (despite us doing well). I'd say the few quid it costs more than it should do will probably not make that much difference in this particular game, but it all adds up with the prospect of a final coming in London on the same pay month.
The money issue may vanish if we get to Wembley but that's not because people are morons in most cases, it is because it is a lot more worth it in most people's eyes. They'll sacrifice more.