Why?
They are a well known group of supporters actually a family of 5. They go to nearly every game home and away but have now had enough.
Not my place to name them on here so I won't but yes a big shame will leave another massive empty gap in block 16
Like above, these are the people the club should be contacting and having it on a personal level with rather than the "ah its a shame" type shit that Fisher comes out with.
How much would it cost the club to hire actual real people to call people up to talk to them and make people feel like they will actually be missed and show a bit of understanding? If people thought they would actually be missed, and treated like a human they would be more inclined to go.
Even personalised letters from a mail merge, send a letter out towards the end of the early bird saying "it doesnt look like you have renewed, we are sorry to see this etc etc. If you wanted to renew then we could extend the early bird especially for 2 more weeks and if you pop into the shop we can arrange a free ccfc hat to keep your ears warm in the winter".
You only have to try and cancel with sky to see how they try to keep you, rather than saying "shame, see you later".