Old sky blue.
I like what you have written, and it makes a lot of sense.
The one bit i would question though is regarding new owners and covering ongoing costs.
You are spot on that we are still losing money, and the everyday running costs of the club need to be covered, but one element seems to be being overlooked here, and that is making money from success, or at least trying to be successfull.
Yes we are losing money, but we will continue to do so, whilst we play with a paper thin squad, whcih SISU seem happy to strip of every asset, and see us struggle or tread water around 17th place each season. This year sees us even worse.
This does not excite the fans, nor bring the floating supporter through the turnstiles, thus meaning no extra revenue for the club, through ticket sales, and match day revenue.
We need to invest in the team, and we need to see positive attacking football with some hope, any hope, for the fans to come back and increase revenue for the club.
Any signing would be good at the moment but SISu wont even fund that, so how will they bring back the fans????
I knowe this is a simple analogy to our situation, but when I heard Paul Clouting talking about 'the buisness' repeatedly in the Fans Forum I had to laugh, as surely SISU are not that inept that they dont know that for any buisness to survive it needs customers, and in that case what are they doing to attract the fans/customers to the club at present.
NOTHING.
We are a disaster waiting to happen, that is now happening.