I think they all paint a false picture of themselves, they have too i suppose. I don't see any of them as being faultless or people id hold as a moral compass to. They are privileged people who will use the talent they had to maximize earnings out the game as they did when they were playing. Who they step on or fool doesn't bother them, if it did they wouldn't of made it in the 1st place.
Its an opinion on who you think is genuine, i have meet loads of top golfers. The ones i thought were going to be good were, the ones i thought were going to be arrogant or rude were. Few surprised me but generally my intuitions were right, as i think most peoples are. I think we can all tell the good ones to the false ones