Grendel
Well-Known Member
Yes exactly. The stadium offers real opportunity in this area which is something I hope that we build on going forward
Mascots now charged (1 Viewer)
- Thread starter Saddlebrains
- Start date
Yes exactly. The stadium offers real opportunity in this area which is something I hope that we build on going forward
chiefdave
Well-Known Member
Is there any actual evidence to suggest that kids who don't get to be a mascot stop supporting the club? I was never a mascot, never considered it an issue, sure there's plenty of others on here who weren't either. The JSB organisers do a great job with limited resources, if we're sponsoring or subsidising things I'd rather money go there where it will benefit the maximum number of kids rather than picking 20 a season to get a free go at being a mascot
We moan that the clubs commercial team doesn't do enough to maximise revenue then as soon as something is charged for people are up in arms. Same with ticket prices, people want us to be the cheapest in the division but also complain that the club is skint
Fair enough if we were the only team charging or were more expensive than everyone else but that isn't the case
We can't operate in a bubble, look at any event and the more you'll pay the 'better' the experience.
chiefdave
Well-Known Member
There's not a lot the club can really do about this I guess, limitation of the stadium, but it always annoys me when I look at the corporate offers that you only get parking if you book 4 places
Sky_Blue_Dreamer
Well-Known Member
I get the point you're making and agree from a commercial point of view,, but it seems like it would make it an experience limited to those whose families have enough disposable income to afford it. For a supposedly working class game that doesn't sit right with me. Why could we not work out a price for it (including a kit etc) and then look for a company to pay for it for the season and have the publicity/advertising/goodwill that goes with it?
I understand clubs focus on the hospitality etc as it will have a much higher profit margin than just a normal match ticket.
shmmeee
Well-Known Member
Fans aren’t close to the major revenue stream. We’re more like an airline or theatre than a retail business. There’s going to be 30k seats regardless and each empty one is lost revenue. The vast majority of income comes through sponsorship and TV money, not gate receipts.
It’s easy to say “hike the prices on everything” but in the grand scheme of things it’s peanuts. 2 mascots a game at £150 is £300 x 23: £6,600 over a season. Wouldn’t even pay Waghorns wages for three days.
The ticket pricing and the like has to be tuned to getting the most people through the door or following us generally. Our value to sponsors is based on the size of our customer base. VIP experiences are fair game, but the barrier to entry should be as low as possible really.
Look at cinemas. I remember working for the Odeon when they realised numbers were down and their answer initially was to hike prices everywhere and squeeze the few remaining customers while cutting staff to make the experience worse. It went terribly costing them even more. It wasn’t until they started focusing on making the experience worth more with fewer but higher quality seats, better screens and the like that could justify higher prices that justified the cost and subscription services that got more people in on a regular basis that things started to turn around.
It’s easy to say “hike the prices on everything” but in the grand scheme of things it’s peanuts. 2 mascots a game at £150 is £300 x 23: £6,600 over a season. Wouldn’t even pay Waghorns wages for three days.
The ticket pricing and the like has to be tuned to getting the most people through the door or following us generally. Our value to sponsors is based on the size of our customer base. VIP experiences are fair game, but the barrier to entry should be as low as possible really.
Look at cinemas. I remember working for the Odeon when they realised numbers were down and their answer initially was to hike prices everywhere and squeeze the few remaining customers while cutting staff to make the experience worse. It went terribly costing them even more. It wasn’t until they started focusing on making the experience worth more with fewer but higher quality seats, better screens and the like that could justify higher prices that justified the cost and subscription services that got more people in on a regular basis that things started to turn around.
Grendel
Well-Known Member
its just a bizarre idea. You do realise a lot of people do have money and most would be season ticket holders.
a sponsor could be funding a millionaires kid to go
chiefdave
Well-Known Member
Would be nice but that's not really how the world works is it. Friend of mine was taking her daughter to see Paw Patrol and was amazed to find you can buy VIP tickets, which is essential just a photo with someone in a costume for over double the price of regular tickets. It's the norm these days to charge for these sort of experiences
From the clubs perspective if a company is willing to sponsor that they'd be willing to sponsor something else so it's just less money overall coming in
Sure you can apply the 'its peanuts' argument but where do you stop with that? how much does that club make well they sell a program or a scarf or a kit, should it all be free?