I'd liked to of seen £15 a ticket for the first game, think that could be a missed opportunity to fill the ground 1st game back!
That's a fair argument & I must admit I was a little surprised to see it priced at £30, particularly on Sky, on a Sunday etc.
I guess the concern is you devalue your product. If you only paid £15 for the first game back in Coventry, indeed the first competitive game in a long time for most, what would encourage you to then fork out double for future matches? Especially if we lose or the match is a bit of a damp squib etc.
We saw it before with the Ricoh return, 27,000 was immediately followed by 11,000 then 7,500 & 9,000 etc. It ended up our lowest average attendance in over 50 years (excluding the Sixfields season).