Questions for the SCG (1 Viewer)

stupot07 said:

Would it really attract more fee paying adults along to take them to the games?


Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors

Click to expand...

I guess the Colchester game will be a good indication.

I personally think they should just market the JSB's more, more kids at the parties, more kids doing JSB activities, more kids with the vouchers (2 x family tickets of 2 adults and 2 children for £20). Little things like Xmas and Birthday cards are a nice touch (I am not saying Joy is sat there demanding every player signs every card personally) but to a 3-6 year old a letter from Sky Blue Sam / the players is amazing.

My daughter had one from him saying sorry her JSB pack took so long, she wanted to write one back to him saying it is ok she knows he is busy at football!

Alan Dugdales Moustache said:

Pardon my complete bleedin' ignorance at this point but I have to ask, with embarrassment, what is SCG ?

Click to expand...

Sidney Cricket Ground!

I just think it's better to give tickets to families than schools. Every school I've taught at that gives tickets away the kids are hardly excited and it's often used for the special kids or the naughty kids for a day out. It's not building fans for the future.

But if everyone knew kids were free with an adult ticket then it becomes an easy option for taking the kids out at the weekend. Uncles can take a few, etc etc and hopefully the kids themselves have a better intro than sitting with a bored Man Utd supporting maths teacher.

Nick said:

I guess the Colchester game will be a good indication.

I personally think they should just market the JSB's more, more kids at the parties, more kids doing JSB activities, more kids with the vouchers (2 x family tickets of 2 adults and 2 children for £20). Little things like Xmas and Birthday cards are a nice touch (I am not saying Joy is sat there demanding every player signs every card personally) but to a 3-6 year old a letter from Sky Blue Sam / the players is amazing.

My daughter had one from him saying sorry her JSB pack took so long, she wanted to write one back to him saying it is ok she knows he is busy at football!

Click to expand...

wasnt this how it used to be???

Personally think Family tickets should be a every game policy! With JSB membership kids up 15 should be free anyway!

Nick said:

I guess the Colchester game will be a good indication.

I personally think they should just market the JSB's more, more kids at the parties, more kids doing JSB activities, more kids with the vouchers (2 x family tickets of 2 adults and 2 children for £20). Little things like Xmas and Birthday cards are a nice touch (I am not saying Joy is sat there demanding every player signs every card personally) but to a 3-6 year old a letter from Sky Blue Sam / the players is amazing.

My daughter had one from him saying sorry her JSB pack took so long, she wanted to write one back to him saying it is ok she knows he is busy at football!

Click to expand...

I'm doing my bit, taking an extra adult and 4 kids with me. I suppose I was coming from a long term, you should be able to attract one-offs on a kid for a £1 deal, but will they keep coming week in week out?

I'm with you, should be pushing the JSB and benefits more.


Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors

Nick said:

I guess the Colchester game will be a good indication.

I personally think they should just market the JSB's more, more kids at the parties, more kids doing JSB activities, more kids with the vouchers (2 x family tickets of 2 adults and 2 children for £20). Little things like Xmas and Birthday cards are a nice touch (I am not saying Joy is sat there demanding every player signs every card personally) but to a 3-6 year old a letter from Sky Blue Sam / the players is amazing.

My daughter had one from him saying sorry her JSB pack took so long, she wanted to write one back to him saying it is ok she knows he is busy at football!

Click to expand...

Wouldn't that alienate all the kids that aren't in the JSB's? Not all kids have time as are already doing other hobbies that they enjoy but might enjoy the occasional game at the Ricoh. The club should be looking at big adverts in ALL local papers (might start building bridges) and using local radio more. the club should be targeting youth clubs as well as schools. They should be looking at local sports clubs to do sports clinics and also talk to ACL/WASPS to look at the possibility of apprenticeships at the Ricoh because football/sports stadia are not just about playing. Speculate to accumulate, isn't that what Sisu are all about.

They already do target local sports clubs and do after school / weekend clubs for kids etc..

Why is it alienating the kids who arent in the JSB's? For £25 just sign them up if you want your kid to be a city fan. If not there are plenty of school / club offers and the kids for a quid days to see if they will like it or not.

I agree with the paper and radio, that comes under the shocking marketing I go on about.

£25 is too dear imo, £10 would be fine and £15 at most.

Nick said:

They already do target local sports clubs and do after school / weekend clubs for kids etc..

Why is it alienating the kids who arent in the JSB's? For £25 just sign them up if you want your kid to be a city fan. If not there are plenty of school / club offers and the kids for a quid days to see if they will like it or not.

I agree with the paper and radio, that comes under the shocking marketing I go on about.

Click to expand...

Nick, I don't dispute the fact the JSB's is a good thing but for you to say for the club to just market them more is wrong and short sighted. As I said kids do loads of activities which their parents pay for and to some, money is tight. I didn't go to a club to follow City, as when I was a kid my dad followed Liverpool and it was only when me and my mates got into football properly that we started following Cov which was at the end of junior school going into secondary. The bad management of our club and the horrendous move to Sixfields has allowed kids between 11-18 to drift into other things and the JSB's isn't going to get them back. I posted a while ago about inner city projects and the club should be targeting every possible avenue they can to get these young kids back, not just more marketing in the JSB's.

The Gentleman said:

I posted a while ago about inner city projects and the club should be targeting every possible avenue they can to get these young kids back.

Click to expand...

A couple of times when I've been sad enough to mail the club to call them morons they've come back to me and said they already do things like that. tbf I have no reason to doubt them, but it was symptomatic of their lack of awareness that they didn't bother to go into specifics, so I still don't know the detail to know if they do it well or not.

If they do do things like that, it could help them immensely, with some positive PR for once, if they got it out there a bit better!

shmmeee said:

it's often used for the special kids or the naughty kids for a day out.

Click to expand...

So schools use tickets to our games as a punishment! To be fair its usually worse than being beaten with a cane.

If think all agree that we want to see more people inside the stadium on matchdays. There are a number of factors that have seen attendance decline over this season. (I think most have been put forward in this and other threads).

But how does this situation move forward?

People have suggested closing parts of stands to bring people closer together to generate atmoshpere, I can understand this but, if the team continues to drop further down the leagues where does the closing sections stop. The team will be playing infront a sea of black netting very soon.

I don't want this and I hope the club feel the same! So is not an increase of bums on seats a better answer? If so how? I'm sure a good marketing department and thinktanks could come up with ideas, but all the club needs to do is read this forum and work with some of the ideas.

My ideas.

1. Massive sales push by the club, the days of customers coming to you are long gone, you need to work for the sales now.

2. Use 2 sections between Nth and East stand to house local football clubs players, give away 3/4 child and 1 adult ST for FA affiliated clubs in Cov and surrounding areas. Make some of the cost back on F&B sales from the kids.

3. Create a expanded singing zone in blk 14/15/16, and provide some new drums encourage noise, move stewards away, unless issues arise (treat people with respect and they usually behave)

4. Where did the big CCFC Flag go? Get it out and spread it across block 13/12. I'm sure there will be volunteers to help with this.

5. Look at your landlords learn from them on how they are doing everything they can to encourage people to attend games. Yes, you have to make an effort not expect people to come.

6. Reduce ST prices for all those in schools/further education (u13 must be with an adult) make it affordable.

7. Sell the benefits of being a JSB, not use it as a beating stick, (no JSB, no cheap ST prices is the present motto, stop this. (The JSB is good in its own rights)

8. Revise all other ST prices to a level that people would feel it's a very good deal, too good to miss. Don't attempt to increase ST prices next season.

9. Revise all matchday prices, dropping max price to £20 for adults, no increase in walk up cost.

10. Ticket competitions and give always on radio and in paper for each home game, if nothing else this is still advertisment

The club have to come out fighting, with an aggressive marketing campaign, make going to games fun, not as currently is, a bind.

Make the new season sound exciting, all I hear and see is Wasps this Wasps that, when I'm back in Cov area, it should be CCFC! NOT WASPS.

Finally, COMMUNICATE WTH THE FANS! AS PROMISED! NOT MUCH BEEN SAID IN THE LAST FEW MONTHS

PUSB