Because PL TV money makes ticket money almost irrelevant. If charging more for ST's mattered so much why have an offer that would have given 5k of them away for free.
Fact is that ticket income is far, far more important in the Championship, so any plan for ST prices should have been focused on the prospect of us being in the Championship.
In the run up to the play-offs and the play-offs themselves there was a huge amount of interest from more people in the club that could have resulted in more ST sales. Maybe they'd have bought on the prospect of seeing PL teams playing, but so what - it's still a sale. Now that we've lost the play-offs and the comedown with it, I think many of those potential new sales have been lost because we weren't waiting to grab that business while the interest was there.
IF Doug has held back on releasing ST's in case he could up the price a bit for PL football, he doesn't understand football revenue streams.