If it is nearly paying for itself then it will need additional funds every year - if they get promoted even more funds just to pay competitive salaries. They are not at self sufficiency, at least up until 2015 that is, even if you ignore interest.
They might get bigger crowds for CCFC but Wasps would benefit possibly better by a sub lease and taking a cut of profits after costs from anything CCFC bring to the stadium. Tie CCFC to a lease, why do Wasps need to own them, why do they need to take the risk?
What you appear to be suggesting is that funds currently 100% used to back Wasps would be split between Wasps & CCFC. Why would that make sense to Wasps? Then they will need capital on top to invest in players. Also think you need to check out how it works between the Wasps Holdings Group and Compass. Due to the money pit that football is and the parlous state of CCFC would it actually improve the lease covenant that has been charged to bond holders or .......?
Do we actually know there is a problem relating to sponsorship that owning CCFC would help smooth over? Might be that they are waiting for the annual results to make announcement - we don't actually klnow
If the club is self funding or nearly self funding.
Wasps have control of the additional revenue that we apparently need access to for the club to survive.
If CCFC go under or somehow go elsewhere Wasps are left with a stadium that is used 50% less of the time.
Wasps must be benefiting from CCFC been at the stadium.
I am sure their model will include the possibility of CCFC not been there.
However it would be better for them if CCFC are there.
If somehow Wasps were able to get the club for a swan song. (Without the debts)
If the club is paying for itself. Then why would Wasps need to inject a lot more cash into the club.
By securing CCFC to the Ricoh long term would that not instantly increase the value of ACL?
Do you not believe that sponsorship and advertising would increase for the Ricoh as a whole if the future of the football club was secure and tied in to the Ricoh a positive, if the uncertainty and negative publicity surrounding the club was gone. I am guessing that would also have a positive impact on sponsorship and marketing.
If Wasps had ownership of the football club. They could reduce the costs of running it further by using a lot of their staff and facilities in order to run it. They could take on additional staff but they would already have the club shop and the ticket office within their costs for example. A marketing department. PR, Advertising.
Sporting professionals such as psychologists, physios ect. What if the training ground could be adapted for fuel purpose?
These costs are already part of the club's current costs but I am sure Wasps would be able to achieve some more cost cutting.
I maybe wrong but if SISU are planning to leave and it is not done via a sale of the club. Then it will probably happen after costs have been cut again dramatically and possibly after a relegation. ( speculation of course)
Wasps wouldn't necessarily need promotions. (Although personally that the only way for me that you make some real money)
They would just need to keep the club ticking over and surely the benefits to them would outweigh the negatives?