I have 7 tattoos all told. The Coventry badge on my outside left calf. An England tat on my inside left calf. I also have an England tat on my outside right calf, and the 3 lions tattooed in the centre of my chest. I have England tattooed on my lower back, and a tribal tattoo on my right bicep and a smaller tribal on my left bicep. I'll try posting some pics later.
As for pain, I don't know why people go on about them being painful. Yes ther is a small pain, but it is more an annoyance than a real pain. However, if you really are worried about the pain, you can buy some cream from the chemist that supposedly numbs the area before you have the tattoo done. I'll find out from my mate what it's called and let you know.