Thought it would be interesting to look at incomes at another club. Picked on Bristol City and the figures below show the split of income for the final two years in the Championship ending 31/05/13. They own their own ground and it has a capacity of 21497. It is a group structure that has a holding company that owns the assets and an operating company that runs the football club. They made big losses 12m 2013 14m 2012 but from what I can see massively overpaid salaries (staff costs 17m 2013 and 19m 2012).
Income analysis from the Group accounts
.....................................2013.......................2012
Matchday income........1,132,457.....................1,360,953
Season ticket revenue..1,960,641....................2,003,273
Broadcasting revenue...... 80,000.......................220,000
Football League pool......1,820,000..................2,450,000
solidarity payment ........2,290,025..................2,171,000
other football income........694,544....................337,574
Stadium Revenue
Concert ...................................0...................1,111,662
other ...........................1,925,755..................2,222,462
total ......................9,903,422.................11,876,923
I assume that they will offer conference and restaurant space and that's included in the stadium other income. The stadium isn't in the centre of Bristol. Average attendance 2012/13 = 13348
Looking at those figures most of the income types CCFC would already be entitled to irrespective of owning or renting its ground. The other regular income for BCFC is approx. £2m but from a slightly bigger ground than proposed by SISU/CCFC. But of course those other regular income types bring with it a high level of direct cost also (possibly 50% + of turnover). What that means is that the SCMP calculation on other incomes alone would give a maximum of 600k extra to spend on the team (ie <2m less direct costs £1m> x 60%). There could be one offs in terms of income but they can not be relied upon.
Just a reminder we are looking at championship levels of income and attendance for Bristol City not League 1 levels of income.
I know it is not an exact science but it looks to me that unless we get promotion income levels will be lower than the above, income will be lower because crowds are smaller and prize monies etc are lower in L1. The SISU premise is to build and finance a stadium to get approx. £2m in turnover it seems, that at best makes £600k available to SCMP and at best adds £1m to the bottom line.
Get promoted and we will have the problem of higher wage structure just to survive. Current turnover is what? perhaps £4.5m? with wage costs at say £3m? Bristol spent £17m on wages in Championship and still got relegated
That's all before factoring in the additional costs of finance for the build.
Like I say not an exact science, might even be an unfair example ............. but it is food for thought both in respect of owning and renting :thinking about: