ticket prices (20 Viewers)

Ashdown · Sep 10, 2014

Profit doesn't come into it. Hardly any clubs make profits. They have to be sustainable and make enough to service debts more like. But it's all about economics I agree, supply and demand. The supply and demand is both in evidence as was shown on Friday but the pricing structure is flawed. At the end of the day, it's not what you attain individually it's what you make overall. The seat is either empty and completely non productive or it's taken and has some value to the club, it's their choice. It's not like you are knocking out Sunday dinners where one guy pays £9.95 and the next £5 but the cost basis remains the same, there is no cost for that individual seat.

Kingokings204 · Sep 10, 2014

Its worth pointing out every other club in our league hasn't moved from its home ground and lost 85-90% of its fans base. People have fallen out of the habit. I haven't. I supported ccfc all last year I just chose not to go to sixfields but now we are back I will go every game again but I would guess more are not like me. More will have moved on I would of thought and need to be got back they are just as important as everyone else.

Look at a private golf membership yes they have their members (ST holders if you like) but they still rely heavily on green fees and pay as you play golfers as they pay more and its a running income. A bit like walk ups and 1 match a month fans.

Its too early to tell if we have a play off side yet imo. I reckon in another month or so we will know especially with easier games for a bit such as the current run we are on of Gillingham and Yeovil at home and Scunthorpe and Rochdale away. Win 3 out of 4 here and go top 5 I would think then this would attract more fans even at the current price I get that. I just think we are missing a trick with a 32k stadium that at league 1 level not many can boast about. Atmosphere increased and more money for f&b and merchandise.

No doubt the Ricoh return was rushed and some decisions have been wrong such as closing and opening of stands. that tells us they had to make rushed decisions and as we know they tend to be wrong. IMO the club should of kept the season ticket prices from sixfields just for this season and slightly increased match day ticket prices and encouraged fans to come back and in my opinion more would of.

Astute · Sep 10, 2014

torchomatic said:
I totally see where you are coming from and on the whole I agree. £20 for a L1 fixture is a lot of money.

The club need to make money so I presume that the ticket prices are pegged at a level where they would hope to attract fans while at the same time turning over a profit. This is why the Ricoh situation complicates the issue.

It would be great if they could offer £10/£15 for every game or to at least offer it more regularly, but presumably they can’t afford to.

Value for money? Probably not. If I was paying that much to go and see a rubbish film then I would walk out. However, that’s what makes supporting your team unique, but many, it’s a no brainer and they will turn up regardless. Football clubs know what. Yes, they need to attract the waverers, but it must be difficult getting the right balance of good ticketing prices and making a profit.

I agree with this, but at the same time they need to get the balance of how much they can charge to how many tickets they can sell.

They would make more money if they could get 18,000 at an average of £18 a ticket to 12,000 at an average of £24 a ticket. This is because of the season tickets already sold. If we had only sold 4,000 it would mean 8,000 sold at £24. This is £192,000. The crowds of 18,000 at £18 would mean 14,000 at £18. This is £252,000.

I know that cheaper tickets for kids, pensioners and so brings the prices down on average, but cheaper tickets doesn't mean less income as long as it brings more people in.

Ashdown · Sep 10, 2014

In the absence of home games in Cov last season Me, the wife and 2 under 16 year old daughters did 9 matches at Cov Rugby. It's not the City and football I know but by comparison we paid £28 per match for all of us { Under 16's attend free with an adult} but if we all rock up to the Ricoh for a home game now on speck it would cost us £70. Both clubs incidentally are in the 3rd tier of their respective English Leagues.

Kingokings204 · Sep 10, 2014

At the end of the day we all want more people to turn up and we all want value for money.

More people will turn up if ticket prices represent fair value and/or the team is doing well on the pitch. I remember the infamous TF quote "people like to watch winning football"

I agree bigtime with LAST if a ticket is priced over £20 such as the factual 22-24 we charge this is a mentally awkward amount if nothing else where as reduced tickets to £18 or even 19.50 you are the right side of £20 and people then go click lets go to the game. If something is £4.99 or £5.01 what would sell more and its only 2p difference. Its a no brainer.

Ashdown · Sep 10, 2014

Kingokings204 said:
At the end of the day we all want more people to turn up and we all want value for money.

More people will turn up if ticket prices represent fair value and/or the team is doing well on the pitch. I remember the infamous TF quote "people like to watch winning football"

I agree bigtime with LAST if a ticket is priced over £20 such as the factual 22-24 we charge this is a mentally awkward amount if nothing else where as reduced tickets to £18 or even 19.50 you are the right side of £20 and people then go click lets go to the game. If something is £4.99 or £5.01 what would sell more and its only 2p difference. Its a no brainer.

It's what the retail trade have worked with since eternity !

letsallsingtogether · Sep 10, 2014

And fuck me it works.....

Ashdown said:
It's what the retail trade have worked with since eternity !

fernandopartridge · Sep 10, 2014

shmmeee said:
Do they pay less wages? Make more in other areas?

False edit: found the answer: they look elsewhere (especially commercial sponsorship) to make most of their money and don't see fans as their main cash cow.

It helps when you've got some of the biggest companies in the world based in your city.

We have too but I doubt they're interested in a low profile League 1 side.

stupot07 · Sep 10, 2014

Astute said:
I agree with this, but at the same time they need to get the balance of how much they can charge to how many tickets they can sell.

They would make more money if they could get 18,000 at an average of £18 a ticket to 12,000 at an average of £24 a ticket. This is because of the season tickets already sold. If we had only sold 4,000 it would mean 8,000 sold at £24. This is £192,000. The crowds of 18,000 at £18 would mean 14,000 at £18. This is £252,000.

I know that cheaper tickets for kids, pensioners and so brings the prices down on average, but cheaper tickets doesn't mean less income as long as it brings more people in.

only 3 blocks is £24 (buying advance) and most in those blocks are ST, the majority of match day tickets are £22.

£4 difference isn't going to make 6k more attend.

Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors

fernandopartridge · Sep 10, 2014

shmmeee said:
To be fair we have a considerably higher fanbase than most in our league so could in theory charge less and still have a higher wage budget.

But you'd surely charge the same and gain greatest (financial) advantage?

stupot07 · Sep 10, 2014

fernandopartridge said:
But you'd surely charge the same and gain greatest (financial) advantage?

No we should charge less, then moan that our squad is no better than teams who have half our average attendances...

Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors

Ashdown · Sep 10, 2014

stupot07 said:
No we should charge less, then moan that our squad is no better than teams who have half our average attendances...

Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors

Aah but now you are taking things in another direction. If we all paid £50 per match, would the team benefit ?? Especially under these owners............now that's another discussion !

covcity4life · Sep 10, 2014

stupot07 said:
only 3 blocks is £24 (buying advance) and most in those blocks are ST, the majority of match day tickets are £22.

£4 difference isn't going to make 6k more attend.

Sent from my iPhone using Tapatalk - so please excuse any spelling or grammar errors

4 quid off current prices would get me to attend at least 3-4 more games a season so it could work.

lordsummerisle · Sep 10, 2014

covcity4life said:
course you cant, you have your sixfields offer, its a non issue to YOU

and this aint trolling, its the truth.

you have basically just posted na na na na na

Fair play tom the Sixfields Season ticket holders, hitting Sisu in the pocket.

fernandopartridge · Sep 10, 2014

covcity4life said:
4 quid off current prices would get me to attend at least 3-4 more games a season so it could work.

Is that 4 quid off 22?

covcity4life · Sep 10, 2014

fernandopartridge said:
Is that 4 quid off 22?

yes

18 quid sounds reasonable to me

fernandopartridge · Sep 10, 2014

covcity4life said:
yes

18 quid sounds reasonable to me

Why not just buy one in the family section for £18?

Astute · Sep 10, 2014

stupot07 said:
only 3 blocks is £24 (buying advance) and most in those blocks are ST, the majority of match day tickets are £22.

£4 difference isn't going to make 6k more attend.

That is like saying that the attendances wouldn't suffer if another £4 was added to ticket prices.....or £6 for the £24 tickets.

People see away tickets for £24 as expensive. £22 as quite high. Tickets £16 to £18 are seen as cheap. So they are much more likely to go to the cheaper games. But overall the amount saved on the cheaper tickets is nothing to how much an away day costs. Prices being either under £20 or over £20 is all in the head as previously said. But it does make quite a big difference.

Or you could say that 3 tickets at £24 is £72. 4 tickets at £18 is £72. Not much difference I hear you say.

covcity4life · Sep 10, 2014

fernandopartridge said:
Why not just buy one in the family section for £18?

because you need a u16 with you apparently. also its cheaper cos its in a poor location. 18 everywhere would entice more people to come games

Kingokings204 · Sep 10, 2014

fernandopartridge said:
Why not just buy one in the family section for £18?

2 reasons for me.

1. You need to be accompanied by a under 16 so physically cant.

2. Even if I could go I wouldn't want to be surrounded by parents and small kids.

Monners · Sep 10, 2014

Astute said:
That is like saying that the attendances wouldn't suffer if another £4 was added to ticket prices.....or £6 for the £24 tickets.

People see away tickets for £24 as expensive. £22 as quite high. Tickets £16 to £18 are seen as cheap. So they are much more likely to go to the cheaper games. But overall the amount saved on the cheaper tickets is nothing to how much an away day costs. Prices being either under £20 or over £20 is all in the head as previously said. But it does make quite a big difference.

Or you could say that 3 tickets at £24 is £72. 4 tickets at £18 is £72. Not much difference I hear you say.

There lies the principle - one extra game that I/we can attend if time allows.

The away game point is also entirely valid - I attended 5 away games last season based primarliy on timing and location. THe ticket price was largely less relevant. Home games are different, and this season, I now plan to attend as many as I can as priority over away games.

fernandopartridge · Sep 10, 2014

covcity4life said:
because you need a u16 with you apparently. also its cheaper cos its in a poor location. 18 everywhere would entice more people to come games

You don't have to sit there. I can't see any terms and conditions that say you need to take a child with you either.

fernandopartridge · Sep 10, 2014

Kingokings204 said:
2 reasons for me.

1. You need to be accompanied by a under 16 so physically cant.

2. Even if I could go I wouldn't want to be surrounded by parents and small kids.

How would that be enforced?

Kingokings204 · Sep 10, 2014

fernandopartridge said:
How would that be enforced?

TBF I apologise I just went on the website to buy 2 adult tickets for the family section and you can. The only thing I would say is I wouldn't really want to sit in a designated parent child enclosure through choice but yes its a fact I could buy 2 adult tickets there if I wanted to.

covcity4life · Sep 10, 2014

ah cool...family stand it is!

Monners · Sep 10, 2014

I sit corrected - used to be the case when booking. £18 should put a few more on the gate now!

Kingokings204 · Sep 10, 2014

covcity4life said:
ah cool...family stand it is!

Not ideal but still the same match and £18 a ticket bought in advance is best case scenario compared to worst case scenario of £27 match day in the premium zone. That's a £9 difference a ticket and that's huge. That's like a free Gillingham ticket in other words.

Astute · Sep 10, 2014

I wouldn't want to sit in the family stand even if I had my little lad with me. I would want a seat without a restricted view for him though.

Astute · Sep 10, 2014

Monners said:
I sit corrected - used to be the case when booking. £18 should put a few more on the gate now!

Had a look. Not many tickets left in the family stand. And those that are left are mainly single tickets so not many would be able to sit with their kids if they wanted to go in there.

I suppose it has nothing to do with being £18 a ticket

covcity4life · Sep 10, 2014

Astute said:
I wouldn't want to sit in the family stand even if I had my little lad with me. I would want a seat without a restricted view for him though.

it has restricted view?

lol back to 22 quid again

sort it out sisu!

Astute · Sep 10, 2014

covcity4life said:
it has restricted view?

lol back to 22 quid again

sort it out sisu!

He is only 4. I would want a seat for him with nobody in front of him.

I would love to take him in singers corner. He has only ever been to one game before, and that was a friendly in Italy. Not exactly what we would consider a game. It would be good to see his face when the noise starts.

And I wouldn't be able to hear him if he started to moan

shmmeee · Sep 10, 2014

fernandopartridge said:
But you'd surely charge the same and gain greatest (financial) advantage?

Well by your argument, we should be charging Emirates prices because demand isn't tied to price.

It's always a balancing act isn't it? What's the value of a full house at home? How much would you pay for 3 more points? 10 more? What if that's the difference between staying in this league and not?

It's not as simple as "get more money = good" many would argue (me included) that right now the most important thing for the club to be doing is repairing their fanbase, not turning a profit for the first time in my lifetime.

Rusty Trombone · Sep 10, 2014

shmmeee said:
So, less money for a better known act and a longer performance? If that's overpriced, so are we.

More people will be watching City than Pam Eyres, so surely that tells you what is better value, escpecially if you consider her to be better known.

Rusty Trombone · Sep 10, 2014

Astute said:
£10 a ticket and we can't sell enough tickets. Full price and we only have the stadium just over 1/3 full. And this is including the STH's which take up a lot of the seats of the lower attended games. A price of about £18 a game whilst we are in this division would bring more in. Get supporters used to going to games again. And if we get promotion they could put the prices up again.

If the question is how do we get more people in, then reducing the price will be the answer. If the question is how does the club maximise its income, the answer is not to reduce the price.

fernandopartridge · Sep 10, 2014

shmmeee said:
Well by your argument, we should be charging Emirates prices because demand isn't tied to price.

It's always a balancing act isn't it? What's the value of a full house at home? How much would you pay for 3 more points? 10 more? What if that's the difference between staying in this league and not?

It's not as simple as "get more money = good" many would argue (me included) that right now the most important thing for the club to be doing is repairing their fanbase, not turning a profit for the first time in my lifetime.

No. You made the comparison with other teams in our division.

ticket prices (20 Viewers)

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