Nick
Administrator
Last edited:
Family of four for £22.. Jsb sWhat deals? There is only match packages and not everyone wants to or can tie themselves into parting with that money for 6 or 12 games at a time can they ?!
Targeted how? Schools, kids clubs etc? Writing to kids directly is pretty targeted too.Well compare it to that then not a midweek cup game.
Being a cup game had everything to do with it considering that the crowd was 5K down on the Notts County game. Unless you're suggesting that it only effected every demographic of supporters other than parents with kids?
The marketing needs to be targeted. Putting the details on the clubs website and expecting people to find it without prompting is lazy marketing at best. You seem to be confusing pricing with serious marketing. We don't do serious marketing.
Why are you bringing SISU into it? I haven't heard anyone bring SISU into the equation other than you. You're not attempting to change the subject are you? Just asking.
And £200 for popcorn and a drinkMe and the wife went to the showcase last saturday night to watch kingsman 2, it was 20 quid for the 2of us the Odeon was only 7.50 so that is real value for money.
Reclining seats and everything
A category A game at blues is £30 and you are forced to buy a ticket for a category C game at the same time.A work colleague turned 50 recently. For years she helped her husband run a local boy's team in Marston Green. She also helps to run the girl's team at our school. Despite her obvious interest in football she had never been to see a professional game. So for her birthday I bought two tickets for Blues match against Preston for her and her husband ( her husband comes from a Blues supporting family but doesn't go any more, that's why Blues and not City). The tickets were the best ones to be had and were £25 (£50 for the two).
They both enjoyed their day out. She couldn't believe some of the language she was hearing and she is not prudish. ( a rough lot those Brummies) When I asked her if she would go again she said that she would like to but that the price would put her off. They couldn't justify spending £50 on two hours of football. Her husband is a self employed carpenter, she is a teaching assistant, so not rolling in dosh but not poor either. I bought the tickets in advance, I don't know if price increases on the day. It is interesting that a club two divisions higher than us have tickets that are roughly the same price for centre line seats. If I had bought tickets for the Tilton Road end they would have been cheaper.
Since the Taylor report, all seater stadiums and particularly the advent of the Premier League, ticket prices have rocketed. In the 60s, 70s, 80s, and even the 90s ordinary working people wouldn't have had to think twice about going up the City as it was pay on the gate, walk through the turnstile and stand on the terraces. Prices were reasonable and affordable. That isn't the case now. I think the pricing and the additional cost of turning up on the day of the game are just one of a number of reasons why people don't go. I still love going to watch City, but I understand why lots don't go anymore. I think those saying that the idea that cost is an excuse, and that people need a reason to ease their conscience about why they don't go are forgetting that football isn't compulsory. While clubs depend on the undying loyalty of a faithful group to keep going, the obligation is still on the club to make sure that the fans are getting value for money. I think a lot of the missing thousands feel that they are not getting that value. This isn't just a Coventry factor, it happens at every club.
If we are winning and entertaining then I think attendances will increase. If football was more realistically priced I think attendances would be higher, winning or losing.
Part of the appeal of football but also one of the drawbacks, is that you don't know what you are going to get. It could be scintillating or it could be abject. Other forms of entertainment you more or less know what you are going to get, you will have read about a particular film or show. You are also sitting in the warm so nor likely to freeze or get wet. The only form of entertainment that I know more expensive than football that I would go to is the theatre. Tickets at £70+ mean I don't go very often. I guess some people feel the same about football.
To judge if the Marketing at CCFC is effective, you would need to have sight of the overall business plan, marketing, margin expectation, available resources, etc. Otherwise it's too easy to gripe and moan from the sidelines. From what I've experienced, there's been a marked improvement in our Marketing since the end of last season, still some way to go but a definite improvement.Blackburn really isn't a good example. Aside from the fact it was a cup game that many season ticket holders couldn't be bothered with, I like many others was away on my family holiday at the time so it was always going to struggle for numbers.Try doing it for a Saturday afternoon game during the school term and if the take up results are the same as the Blackburn game you'll have a point.
The club has to get better at marketing, especially to families. It's too easy to say people don't listen. If the marketing isn't reaching it's target audiences it's usually down to the marketing not the audiences which aren't being targeted when they should be.
Nobody mentioned categories when I bought the tickets from the Blues shop. Just looked on the BCFC website. Can't see anything about categories for matches, but if I want to sit in the Tilton Road End for the game against Cardiff it will cost me £18. That's for a second division game. The tickets I bought for the Preston game were £25 for the best seats. It would have cost the Same to watch Sheffield W from those seats last Tuesday too. It is possible to watch second division football cheaper than fourth division football.A category A game at blues is £30 and you are forced to buy a ticket for a category C game at the same time.
Better still wait for happy hour!Remember to take your own crisps
TBH took our own popcorn and the drinks are bottomless so but one small one and keep refilling for free bargain 20 kids and you only have too buy oneAnd £200 for popcorn and a drink
Quite, I get absolutely nothing from the club. I had season tickets for 20 years ! I haven't moved house in that time either. It's take it or leave it with the muppets running CCFC, no attempts to increase revenue.
I get lots of emails but then I'm in the system so I'm already a captive audience, they don't need to market to me, I already have a match package and I'm already a regular paying customer. You could say a guy who turns up on a Saturday with a couple of kids is a captive audience too but what do they actually do in that situation? If he pays on the gate they just get ushered through, if he goes to the ticket office they just get ushered through. Every time I go to the ticket office to redeem a ticket I haven't yet seen anyone been offered a match package, anyone been offered JSB membership for their kids. Either verbally or by handing out fliers, never seen posters advertising any of the ticket deals etc. either (Appreciate that at the Ricoh it's not our ticket office so that might have something to do with it). Seems to me that the extent of the clubs marketing is sending emails to those already buying tickets and relying on word of mouth between fans on places like this. Having two stacks of fliers printed, one with season tickets and match day packages on and one with JSB info on and start handing them out at the ticket offices to people buying tickets would be pretty simple marketing. Who knows, the bloke who rings up CWR saying he can't afford to go with his kids often might all of a sudden find out that he might actually be able to afford to go more than he realises. Simple things can make a difference.
I saw them offer a JSB package when he went to buy a kids ticket. It was the woman who seems to run it who said why not sign them up for £25 and they will be free, rather than paying whatever it was.
Not the random staff who seem to be there on matchday.
Agree about flyers, or even posters in the family zone / those roller banners. Maybe somebody will be reading this and will get on it!
I found an away ticket on the floor in the casino. I handed it in at the bar, hope they found it.Well while I was picking my ticket up on Saturday 2 Crewe fans came in they had left their tickets at home!
The women in the ticket office said she needed an E-mail from Crewe with the details to be able to duplicate their tickets.
She told them they would have to phone their ticket office as the club has no phones landlines or mobiles.
He did try but obviously with the game being away the office was closed.
Fair play to her she replaced them anyway.
The club just has nothing even the basics are missing
That is true but on the flip side most can find the money for a one or two off but just not for a majority of the season.i agree to some degree about cost but there were plenty happy to pay £35-£50 for a game in London a few months back and i'm sure a lot will be happy to pay £25 last game of the season if we are fortunate enought to be winning the league. Sadly for some(too many in my opinion) its 1) I dont want to watch losing football, 2) We're winning but footballs no good, 3) We're winning and footballs good but I'm not paying £25, 4) we're winning and footballs good, Club offering cheaper tickets but I wont go while SISU are there.
Bottom line is that there are some who'll have an excuse not to go until theres a bit of glory to be had and then they'll all want a piece.
That is true but on the flip side most can find the money for a one or two off but just not for a majority of the season.
That is true but on the flip side most can find the money for a one or two off but just not for a majority of the season.
I'm not an idiot , I'm just mad . :emoji_nerd:If you are on minimum wage, you would have to work half a shift after tax etc to afford a ticket.
Imagine having to take a couple of kids aswell, could cost you a whole days pay to watch not very good football in an empty stadium against teams that bring maybe 400 fans if your lucky.
The atmosphere is dire the catering is poor is it worth a days pay?
Shame because without adults taking their children to games it is going to cost us in the long run.
It is just short sightedness looking at what you can squeeze out of people today.........
Maybe they don't care about the future?
There are 6 - 7000 idiots like us who will pay regardless but not every one is of that mindset.
Prices are too high across the board. The best way to lower them is for Premier League clubs to pay a bigger slice of the money they take to the EFL. Won't happen though.
And again that would be too expensive to the casual fan.A category A game at blues is £30 and you are forced to buy a ticket for a category C game at the same time.
But genuinely Nick some people can't afford that sort of money in one go.If you go for the majority you get a season ticket and save loads more?
And this is supposed to be a professional football club , you couldn't make it up !!!Well while I was picking my ticket up on Saturday 2 Crewe fans came in they had left their tickets at home!
The women in the ticket office said she needed an E-mail from Crewe with the details to be able to duplicate their tickets.
She told them they would have to phone their ticket office as the club has no phones landlines or mobiles.
He did try but obviously with the game being away the office was closed.
Fair play to her she replaced them anyway.
The club just has nothing even the basics are missing
Why would you make it up?And this is supposed to be a professional football club , you couldn't make it up !!!
And this is supposed to be a professional football club , you couldn't make it up !!!
Why would you make it up?
It is just embarrassing.
Everything at the Ricoh is an absolute rip off. £2.50 for a cup of tea, little change from a tenner for a crap hot dog & drink and another tenner to park. Problem is the club have no control over that. So we're effectively saying the club need to make ticket prices lower, and therefore lower revenues as history shows us the crowds don't increase proportionately, while Wasps continue to rip everyone off.Guy on the radio after the match yesterday was saying that for him and he's two kids to go by the time they've paid parking, everyone wants something to drink etc. It's way over £50 for a family afternoons out.
Ok but it's not club fault that they don't have a telephone line ?surely the fans had an email confirmation of the tickets ?
So, they didn't have email confirmation or any evidence and the crewe ticket office was closed, and despite ccfc letting them in, it was our fault ?
Genuinely interested. Are these prices the same for Wasps games?Everything at the Ricoh is an absolute rip off. £2.50 for a cup of tea, little change from a tenner for a crap hot dog & drink and another tenner to park. Problem is the club have no control over that. So we're effectively saying the club need to make ticket prices lower, and therefore lower revenues as history shows us the crowds don't increase proportionately, while Wasps continue to rip everyone off.
Ok but it's not club fault that they don't have a telephone line ?
Everything at the Ricoh is an absolute rip off. £2.50 for a cup of tea, little change from a tenner for a crap hot dog & drink and another tenner to park. Problem is the club have no control over that. So we're effectively saying the club need to make ticket prices lower, and therefore lower revenues as history shows us the crowds don't increase proportionately, while Wasps continue to rip everyone off.
Have you ever tried ringing the ticket office at the club ?No it's the ground owners fault - we don't have a telephone line. Also it's pretty inconceivable their isn't a telephone in that building
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?