good idea but should open it for everyone
best case scenario loads of new ST holders
Worst case scenario, a slightly bigger crowd for next 2 games
They will do cut-price days at some point in the season I'm sure of it. But those are better later in the season when the new season shine has worn off and it's getting colder and darker. Early season you get quite a few going anyway before some inevitably drift away so maximise your income at that point. Someone somewhere will have worked out the expected revenue of full price with a slightly smaller crowd vs reduced prices with a slightly larger expected crowd.
Offering ex-ST holders discounts early on makes sense because they're the ones much more likely to get another ST. Plus it makes them feel like they're being considered as a special case. Cut-price days will see the fan who goes to the occassional game but has no intention of going really regularly turn up.
Does it say if they get a pro-rata season ticket? Because if they go to these games and then get a ST if they don't get any money off they've paid for one game they didn't see and twice for the next two in the TBYB offer.