It's because there's an event on. It sounds riveting. It's Print Week Live.
"Bosses ordered the cover up as the “Print Week Live!” exhibition rolls into the Ericsson Exhibition Hall, along with a large number of exhibitors who are competitors of Ricoh.
A Ricoh Arena spokesman said: “Print Week Live is exhibiting at the venue from Monday, March 6 to Friday, March 10 and as part of this specific event they are temporarily branding many elements of the business and stadium.”
It’s not the first time signs at the venue have been covered up. Bosses previously blanked out logos in 2012 when Olympic football was hosted at the
stadium .
That was at the request of the London Organising Committee for the Olympic Games and even extended to covering up manufacturers’ logos on urinals."
Why are Ricoh Arena signs being covered up?