Not if it's hidden away, no. The place needs life inside the bowl and immediately outside the stadium. It needs people buzzing around and sights and smells outside and flags/banners and noise inside. And I don't mean some cheesy local radio presenter on the pitch, I mean creating the conditions for fans to do it themselves and in doing so bring in more fans and keep them around longer because it's not about the football on the pitch as much as the community off it.
They need to think about how people actually approach and use the stadium. It's ass backwards, I've never come in from the front once since we've been there for a start, and now there's a train station back there. I've never seen anything on my way into the ground, not somewhere to spend money, not activities I'd like to get in on, not stuff for the kids (even though I know that's somewhere in there). The most interesting things are: people with buckets collecting for something, the wall of name bricks, and occasionally there's a TV van. Compare that to the walk into Highfield Road, the fanzine sellers, the badge seller, burger vans, throngs of people, glimpses into the ground as you approach.
I hope we've got as much access as possible to the surrounding areas, off the top of my head, I'd love to see:
- Fan zone type thing, ideally with things going on or ex players coming in.
- Merchandise sellers, both independent and official
- Standees/Displays showing the club's history. I'm sure I remember at one ground, maybe Emirates, waiting to get in and reading profiles on all the ex greats. We could move it permanently if we move to the new ground, but have a hall of fame type thing, might even become something players aim to get into
- Family things, face painting, games. Not all kids go in the Family Stand.
- Food sellers
- A committee at the club dedicated to helping us make the place more ours. Could be volunteers who turn up early and leave late and put up standees, or arrange flags, etc.
- Analysis into where our fans are coming from and thought put into the entire process including teaming up with pubs/clubs/universities to have events earlier in the day that feed into the match, or after game events.
Basically engagement with the whole CCFC community to see how they can all help each other. It sounds wrong, but the less it's about the 90 minute game and the more it's about everything else, the more resilient the fanbase will be.