This was my original comment:
Good one in there today. Every club in League One apart from Fleetwood charge £3 for a programme. In the CT article this becomes 'City also top the League One charts for the most expensive programmes'.
Wasn't trying to make a big deal out of it but it stood out to me. And you've just proved exactly the point you're arguing against with this:
Pointed out that we are expensive for t shirts and matchday programs.
Of the 24 teams in League 1 23, including us, charge £3 for a programme. Fleetwood are a bit of anomaly as they are pushing electronic programs which get sent to everyone on their database free of charge, its also a much smaller programme than others and partly written by fans contributing copy for free.
In League 2 there's only 2 teams that charge less than £3 and one team charges more. There's 15 conference sides who charge £3. Every team in the Championship and PL (except Southampton) charge either £3 or £3.50.
But as you and the CT say our programmes are expensive.