Equally the ability to have successful events is also down to the terms the owners are willing to let the club have the venue under. We have seen with things like hospitality how the club get taken for every penny whenever there is an opportunity.
It is but for the last few years how would they know. It doesn't have to at the ricoh or on the basis offered there. They have done less and less each year because of the cost cutting. Can anyone honestly say Ccfc have a vibrant, really active innovative commercial department.? - or is the opposite more accurate?
It's not like a football club wouldn't milk its customers for every penny they can now is it. Why would they expect others wouldn't match their attitude? Build relationships prove worth and symbiotic value.
For the size of non football event Ccfc could put on I would think there are a number alternative venues they could use so keeping cost competitive.
Some of the problem with hospitality at the ricoh is that the club doesn't sell enough covers to pay the base costs..... but then how well do they market it.
They have to start being creative, it strengthens their hand a little by not doing it at the stadium, building alternatives, building other relationships, building interest that they can take to any stadium as a bargaining point
Or they can maintain being the victim and blame everyone else's fault not their own inertia.
We don't have a stadium it doesn't mean we can't generate income
