Norwich are determined to get a big price for the goalscoring midfielder who has been the star of their season in the Championship.
Speaking at the time of
Maddison ’s sale to Norwich, who were a top flight club but heading for relegation, Anderson claimed the deal could eventually earn upwards of £6m if the player fulfilled all of his potential and the Canaries enjoy success.
Former Coventry City MD Chris Anderson oversaw the sale of James Maddison to Norwich
Anderson, who revealed there is a sell-on clause, said: “I think it’s important people understand that it’s never just about the cash up front for a player like James who is still developing and who will hopefully follow a trajectory that will be very successful.
“A selling club like us at the moment can stand to make significant amounts of money if James becomes the footballer we think he’s going to become.
Englan U21's James Maddison shoots during the U21 international friendly match at Molineux, Wolverhampton.
“That’s money that doesn’t just come today; it’s significant money that will keep coming and will contribute to the health of the football club over the medium term because these things are structured to run over three, four, five years, by which time I know James will be an established Premier League footballer.
“So it’s a very comprehensive deal that involves a number of elements. There are certain guaranteed payments and then there are certain contingent payments to do with achievement.
“You can put them into three categories; individual achievements as a player at a certain level and certain things he does from appearances, goals, all that kind of stuff.
James Maddison in action for his home town club
“There are team achievements so how well the club does in a division, winning trophies or finishing in a certain position and then there are international honours, winning England caps and winning things with England.
“So clubs can be quite creative and structure deals in such a way that you benefit both at the front end and back end.”