It is another example of possible responses to hardball tactics from the other side of the negotiating table.
The key thing is that as the 4th largest market in Europe for the Pharma industry...you really think the ANY of the pharma companies will want anything other than a smooth transition?
There are already shortages of some products from time to time for many various reasons in various countries. Mechanisms are already in place to cover them off so the people whose lives (acute life threatening illness as in) depend upon them WILL get them. So the media reports were another fine example of pure sensationalism to sell themselves.
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I would think that the companies, especially those in research and trials in Britain, want us to remain in the EU, pooling our resources with the UK being amongst the leaders in the EU. Whatever deal, or no deal, happens, things will be worse than they are now in the Pharma industry.