Do you want to discuss boring politics? (62 Viewers)

Ring Of Steel

Well-Known Member
I agree, but praising it is equally hilarious. It was absolute toss.

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Nope, it was superb. Sales increased after the advert, the whole world was talking about them. If you can't see that controversy, attention & a huge spotlight helps brands then you're missing the point totally. All the silly outrage & anger is just that- silly, it was the exact reaction they wanted, you couldn't get better publicity and advertising. They even say themselves they wanted to have something which got people talking in a big way, as they were being hit by the rise of beards & cheaper competition.
 

David O'Day

Well-Known Member
T
Used to hit my wife... thank God the Gilette ad showed me the error of my ways. Absolute pile of shit. Some of you really do eat up this bollocks.

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Tracksuit tom with a thick as fuck take on things yet again.
 

David O'Day

Well-Known Member
There’s nothing to eat up. It is a load of nonsense but getting upset about it is hilarious.

Fucking hilarious, not as funny as Tracksuit Toms got the life pots but still up there.
 

Ring Of Steel

Well-Known Member
I understand all publicity is good publicity, unless you are Prince Andrew. But the advert was not excellent, it was condescending tripe... most people know what it and isn't acceptable and those that don't won't have their minds changed by an advert from a Razor Blade company.
Also I see nothing to suggest sales went up, articles seem to suggest they stayed roughly the same.

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Try looking at the right sources, sales went up. Is it really worth getting so het up about? It clearly seriously bothers ESB and yourself.
 

David O'Day

Well-Known Member
I repeat my Nathan Barley analogy, if it upset you then it was likely to be about you.
 

Ian1779

Well-Known Member
Used to hit my wife... thank God the Gilette ad showed me the error of my ways. Absolute pile of shit. Some of you really do eat up this bollocks.

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Do you get this angry about Vegan burgers and bags for life?
 
D

Deleted member 5849

Guest
Is it really worth getting so het up about?
I think I've missed an advert.

Anyway, from what I read here, somebody can pick me up if I've got the description wrong. An advert says hitting women is wrong, being a caring bloke who actively says that is a good thing to be. Is that about the gist of the advert?
 

Ring Of Steel

Well-Known Member
I think I've missed an advert.

Anyway, from what I read here, somebody can pick me up if I've got the description wrong. An advert says hitting women is wrong, being a caring bloke who actively says that is a good thing to be. Is that about the gist of the advert?

Pretty much, and certain people really don't like it as you can see from the responses. Most people didn't really give a toss either way, it was an advert, but there was a lot of "outrage" and a veritable onslaught of people using terms like "woke" and "virtue signalling".

And yeah- Nathan Barley is about right, I had to google it though :)
 

wingy

Well-Known Member
Nope, it was superb. Sales increased after the advert, the whole world was talking about them. If you can't see that controversy, attention & a huge spotlight helps brands then you're missing the point totally. All the silly outrage & anger is just that- silly, it was the exact reaction they wanted, you couldn't get better publicity and advertising. They even say themselves they wanted to have something which got people talking in a big way, as they were being hit by the rise of beards & cheaper competition.
Tbf like Tampons it's overpriced.
 

shmmeee

Well-Known Member
I'm pretty sure their sales slumped. Bizarre move shitting all over their own customer base.

I’m sure they sell to non bigots too, every shaving brand slumped the last few years, everyone’s got beards.

You didn’t strike me as a cancel culture fan anyway.
 

Earlsdon_Skyblue1

Well-Known Member
Nope, it was superb. Sales increased after the advert, the whole world was talking about them. If you can't see that controversy, attention & a huge spotlight helps brands then you're missing the point totally. All the silly outrage & anger is just that- silly, it was the exact reaction they wanted, you couldn't get better publicity and advertising. They even say themselves they wanted to have something which got people talking in a big way, as they were being hit by the rise of beards & cheaper competition.

Sales increased? What world do you live in.
 

Earlsdon_Skyblue1

Well-Known Member
So just support c***ish behaviour because of the effect it'll have on your bottom line? If you had a problem with the Gillette ad is says more about you than them. If you don't partake in or accept the behaviour they're decrying in that ad you've got no problem with it because it's not calling you out.

Loads of businesses lost out from ending slavery and child labour. Virtue signalling twats.

Classic response.

You thought the advert was virtue signalling bollocks so that makes you a woman beater.

Are you ok to leave the house without having a panic attack? Jesus christ.
 

Ring Of Steel

Well-Known Member
Sales increased? What world do you live in.

errrr... the real one? Sales increased directly after the ad. They've got big problems with beards & competition, the ad held things up for them. It worked. You're still not able to grasp this concept, but it was mainly thanks to people like you- frothing away about all the "virtue signalling" :)
 

Earlsdon_Skyblue1

Well-Known Member
I’m sure they sell to non bigots too, every shaving brand slumped the last few years, everyone’s got beards.

You didn’t strike me as a cancel culture fan anyway.

Not at all. I'm totally free-speech in every way. That also means you should be allowed to criticise too though.

I'm not leading a boycott, I'm just pointing out that many men (who funnily enough don't beat their wives) will vote with their wallets.
 

Earlsdon_Skyblue1

Well-Known Member
errrr... the real one? Sales increased directly after the ad. They've got big problems with beards & competition, the ad held things up for them. It worked. You're still not able to grasp this concept, but it was mainly thanks to people like you- frothing away about all the "virtue signalling" :)


Gillete had an 8 billion dollar writedown. What planet are you on?
 

Ring Of Steel

Well-Known Member
D

Deleted member 5849

Guest
Beards are handy though- I can get away with not shaving much longer on the basis people assume I'm growing a beard, when in actual fact I am too lazy to shave.
Lockdown was a fine opportunity for me to practice various beard styles.

Ended up a bit confederate at one stage, which ain't a great look in the present day. At least I never practiced the toothbrush moustache.
 
D

Deleted member 5849

Guest
I have discovered I look about 10 years older with a beard.

And 20 times more hobo.
 

Earlsdon_Skyblue1

Well-Known Member
lol- have you read the articles & facts? You really should.

That isn't an argument.

The company lost a lot of money because people won't swallow the narrative they put out about men. Yes, people are shaving less, but to pretend that this 8 billion drop also had nothing to do with the advert is delusional.

You said their sales went up. What next? You gonna try and tell us water isn't wet?
 

Ring Of Steel

Well-Known Member
That isn't an argument.

The company lost a lot of money because people won't swallow the narrative they put out about men. Yes, people are shaving less, but to pretend that this 8 billion drop also had nothing to do with the advert is delusional.

You said their sales went up. What next? You gonna try and tell us water isn't wet?

So you are saying that all their issues were connected to that advert?

You sure about that? Keep reading up, you'll get there- hint, you might want to start with total market size compared to previous years & Gillette's share of it :)
 

Ring Of Steel

Well-Known Member
Have you been smoking weed?

Declining industry size, lower prices, increased competition, significant currency devaluation.. however brand awareness through the roof via that ad which also held sales up, and as a result the writedown had no effect on share price which went up to its highest ever directly after the announcement. In other words zero negative impact of the ad whatsoever, which actually helped to offset the other industry factors. The only people who see a problem appear to be people such as your good self, frothing away about "virtue signalling from the woke left", but in turn that just raised focus on the brand so either way they win. Does say a lot about you that you took such huge offence to the message, but then it does fit with the person you seem to be.
 

Earlsdon_Skyblue1

Well-Known Member
Declining industry size, lower prices, increased competition, significant currency devaluation.. however brand awareness through the roof via that ad which also held sales up, and as a result the writedown had no effect on share price which went up to its highest ever directly after the announcement. In other words zero negative impact of the ad whatsoever, which actually helped to offset the other industry factors. The only people who see a problem appear to be people such as your good self, frothing away about "virtue signalling from the woke left", but in turn that just raised focus on the brand so either way they win. Does say a lot about you that you took such huge offence to the message, but then it does fit with the person you seem to be.

Their sales dropped, none of what you say makes any sense. People didn't just suddenly stop shaving after their adverts, it has been a gradual decline. So if that is the reason, why did their sales take such a sudden nose dive during this downward trend? Perhaps it was a certain advertising campaign?

You aren't making any sense at all, and you can see the desperation in your post by the fact you have to try and get personal about it. Mind you, I would be clutching at straws if I had come out and tried to make out that their sales had risen.
 

shmmeee

Well-Known Member
Their sales dropped, none of what you say makes any sense. People didn't just suddenly stop shaving after their adverts, it has been a gradual decline. So if that is the reason, why did their sales take such a sudden nose dive during this downward trend? Perhaps it was a certain advertising campaign?

You aren't making any sense at all, and you can see the desperation in your post by the fact you have to try and get personal about it. Mind you, I would be clutching at straws if I had come out and tried to make out that their sales had risen.

No you're the one desperate and clutching at straws.

Here, written before the ad released, a piece on the pressures facing Gillette: The absurd quest to make the "best" razor

Notice it says Gillette had 57% market share in 2018. Notice also it mentions challenger brands like Dollar Shave eating into it's market and changing consumer habits around beards and general attitudes to being clean shaven affecting the entire industry.

So what was the impact on the market share? Let's look at a P&G's financial statement 2019, the one you're getting so worked up about being $8bn down: https://www.annualreports.com/HostedData/AnnualReports/PDF/NYSE_PG_2019.pdf

" Grooming: We compete in shave care and appliances. In shave care, we are the global market leader in the blades and razors market. Our global blades and razors market share is over 60%, primarily behind the Gillette franchise, including our Fusion, Mach3, Prestobarba and Venus brands. "

So virtually no impact on market share then.

As with the left wing variety, right wing cancel culture and virtue signalling is mostly the preserve of a few very online, very loud, people that bear no relation to the real world.
 

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