Missed Opportunity? (15 Viewers)

[Samo]

I am a bit astounded that anyone would see us go back to the dark old days of wasting money, especially with how well things have been going in the last couple of seasons. Its like we learned nothing.

And then to rock up saying "they should reduce ticket prices" at the same time as "they should spend more money"- crazy talk

But nobody has suggested that we do. The only suggestion is that we could maybe be a little bolder in this particular window given the circumstances.

 

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[COV]

But nobody has suggested that we do. The only suggestion is that we could maybe be a little bolder in this particular window given the circumstances.

Define "a little bolder" though, what do you mean exactly?

 

[fernandopartridge]

"Cry wanking over Wasps" - a typical response. They did what many want on here - massively reduced prices which then sets the benchmark - at Wycombe thy could and did charge over £30 a game.

I am sure you could charge a fiver and lose money every week with 25,000 in the ground - then when you increase the prices they just don't come again

We haven't been away for years - its two and one of them was behind closed doors.

The price for many games at £20 is very good value for money

I think the match day prices are on the high side but agree with you about cheapening the brand.

Look at the much lauded Bradford City who sold lots of very cheap tickets to inflate their average gate, sat in the bottom half of League 2 now.

 

[usskyblue]

Another thread, different title, same bollox

Jesus H Fucking Christ

I can’t watch a movie without the missus constantly making up scenarios. JUST WATCH THE FUCKING MOVIE LOVE AND YOU’LL FIND OUT WHAT FUCKIN HAPPENS

 

[Sick Boy]

Bright is our marquee signing.

I was feeling quite calm until I read this.

 

[Deleted member 2477]

Does this

You may well be right about MR's approach to big names.

mean your not buying a season ticket then ?

 

[Samo]

Does this

mean your not buying a season ticket then ?

It would not have a bearing on my decision

 

[PUSB-We_are_going_up]

You'd like to start the season with our current defense?

No I dont mean that I just mean I want to move forward to the first game of the season

 

[shmmeee]

"Cry wanking over Wasps" - a typical response. They did what many want on here - massively reduced prices which then sets the benchmark - at Wycombe thy could and did charge over £30 a game.

I am sure you could charge a fiver and lose money every week with 25,000 in the ground - then when you increase the prices they just don't come again

We haven't been away for years - its two and one of them was behind closed doors.

The price for many games at £20 is very good value for money

Two years is years G. The clue is in the word years.

You’re banging on about price but I don’t believe I mentioned price in the post you’re responding to. Wasps put on travel, put on community days, tried to make match days a bit of an occasion (the much maligned flags, etc), advertised all over, sent out tickets to schools.

I also mentioned MK Dons, they did similar when they moved to build their crowds.

 

[shmmeee]

I think the match day prices are on the high side but agree with you about cheapening the brand.

Look at the much lauded Bradford City who sold lots of very cheap tickets to inflate their average gate, sat in the bottom half of League 2 now.

Im not sure how charging the same as equivalent entertainment options is “cheapening the brand”. We aren’t selling fucking designer clothing.

 

[fatso]

We would all be delighted if Ostigard returned, feel good factor would surge but we wouldn't sell one extra season ticket on the back of it.
It's all about the match day ticket prices, and their too much

PUSB

I'd love to see Ostigard back, but wouldn't that still leave us with the same leaky defence playing In front of a dodgy keeper?
How is that supposed to delight the fans?

 

[Samo]

Two years is years G. The clue is in the word years.

You’re banging on about price but I don’t believe I mentioned price in the post you’re responding to. Wasps put on travel, put on community days, tried to make match days a bit of an occasion (the much maligned flags, etc), advertised all over, sent out tickets to schools.

I also mentioned MK Dons, they did similar when they moved to build their crowds.

I don't think our club has ever done enough on this.
I would want them to marketing really aggressively and doing all they can to improve the match day experience.

 

[Old Warwickshire lad]

The more season tickets we sell,the more money we have to spend on players.
Simple solution buy a season ticket, and stop relying on our owners. In case anyone hasn’t noticed, they don’t throw money at us.

 

[Liquid Gold]

You didn't, I never said you did.



The point was marquee signings come with marquee sized demands.

Don't necessarily agree with that. I saw Walker as a marquee signing last season and that wasn't astronomical.

Admittedly we've spent a similar sum on Gyokeres this summer but he didn't pull up trees when here even if he does have the potential to.

I think a lot of us just want that one player through the door that makes you go wow and really look forward to seeing them in action and it just doesn't seem to have come off this summer.

 

[Samo]

Don't necessarily agree with that. I saw Walker as a marquee signing last season and that wasn't astronomical.

Admittedly we've spent a similar sum on Gyokeres this summer but he didn't pull up trees when here even if he does have the potential to.

I think a lot of us just want that one player through the door that makes you go wow and really look forward to seeing them in action and it just doesn't seem to have come off this summer.

This.

 

[Grendel]

I don't think our club has ever done enough on this.
I would want them to marketing really aggressively and doing all they can to improve the match day experience.

It doesn’t need to. The club do do community work and some free school offerings but the fact is if we were in the top 6 of the championship crowds would come in anyway and they’d pay. Wasps could be top of their league and still they’d be struggling to half fill the ground

 

[Samo]

It doesn’t need to. The club do do community work and some free school offerings but the fact is if we were in the top 6 of the championship crowds would come in anyway and they’d pay. Wasps could be top of their league and still they’d be struggling to half fill the ground

Oh ok, lets not try and pull in bigger crowds then, I mean we don't need the money, lets wait until we are top 6.

 

[KenilworthSkyBlue]

Two years is years G. The clue is in the word years.

You’re banging on about price but I don’t believe I mentioned price in the post you’re responding to. Wasps put on travel, put on community days, tried to make match days a bit of an occasion (the much maligned flags, etc), advertised all over, sent out tickets to schools.

I also mentioned MK Dons, they did similar when they moved to build their crowds.

Whilst I do agree I think the club probably should do more to put themselves out there I don't think they necessarily need to replicate Wasps' marketing spend as the club's strategy will be different as will be their end goal. For Wasps it was about establishing their brand but it failed miserably. One of the reasons behind this is my view was that they totally devalued their product by constantly giving away free tickets. So, I'd really rather not do that as it doesn't work.

I do think we should be doing far more to get the players in schools though and focus heavily on this demographic. If they convince the kids to come then their friends, parents, wider relatives will come also. It's a pretty simple tactic and something the club haven't been great at in the past.

They definitely should do more to increase the match day experience and make the day more interactive for fans.

 

[fernandopartridge]

Im not sure how charging the same as equivalent entertainment options is “cheapening the brand”. We aren’t selling fucking designer clothing.

What's the equivalent entertainment option to watching the team that you support?

I do think we should be doing far more to get the players in schools though and focus heavily on this demographic. If they convince the kids to come then their friends, parents, wider relatives will come also. It's a pretty simple tactic and something the club haven't been great at in the past.

I doubt much of that will be happening over the next season with covid

 

[COV]

I don't think our club has ever done enough on this.
I would want them to marketing really aggressively and doing all they can to improve the match day experience.

Sorry but this is nonsense- the only "matchday experience" that people ultimately care about is the feeling of walking out the ground having seen us win, and even better win well.

You can do anything you want and nothing will ever work if you're not winning, if you're winning you don't need to bother with too much else.

 

[COV]

Whilst I do agree I think the club probably should do more to put themselves out there I don't think they necessarily need to replicate Wasps' marketing spend as the club's strategy will be different as will be their end goal. For Wasps it was about establishing their brand but it failed miserably. One of the reasons behind this is my view was that they totally devalued their product by constantly giving away free tickets. So, I'd really rather not do that as it doesn't work.

I do think we should be doing far more to get the players in schools though and focus heavily on this demographic. If they convince the kids to come then their friends, parents, wider relatives will come also. It's a pretty simple tactic and something the club haven't been great at in the past.

They definitely should do more to increase the match day experience and make the day more interactive for fans.

"marketing", "strategy", "end goal", "establishing the brand", devalued the product", "demographic", "tactic", "matchday experience", "interactive"

Get the team winning and you can forget all your buzzwords and business school jargon, it will not be needed. How far have Wasps got with their "matchday experience" tactics and their endless assault on the city to try and attract fans in?

 

[SlowerThanPlatt]

"marketing", "strategy", "end goal", "establishing the brand", devalued the product", "demographic", "tactic", "matchday experience", "interactive"

Get the team winning and you can forget all your buzzwords and business school jargon, it will not be needed.

I think he’s suggesting how we could get more fans for where we’re likely to be, bottom half.

 

[Deleted member 2477]

Sorry but this is nonsense- the only "matchday experience" that people ultimately care about is the feeling of walking out the ground having seen us win, and even better win well.

You can do anything you want and nothing will ever work if you're not winning, if you're winning you don't need to bother with too much else.

Look at wasps and what they do on a match day and yet they still have to give away free tickets to get people in

 

[COV]

I think he’s suggesting how we could get more fans for where we’re likely to be, bottom half.

None of it would make a blind bit of difference. Unless they chop prices at the knee (and even then there is no guarantee), it would be a huge waste of money. Interest is generated on the pitch, you can't force people.

How many times have we seen it where the city is blitzed with info about an upcoming match where there are special deals, 25k+ show up and we invariably lose. All the goodwill was lost and the next game there were 10k less in the ground. Ultimately our "product" is a football team, thats what sells. What MR has done in terms of creating goodwill and interest is more than any amount of marketing could do. If there is spare money then it needs to go on players, not entertainment, thats what will get people back. And it appears we have very little money, so why we'd divert what we do have onto marketing schemes when its whats on the pitch that attracts and retains "customers"- beyond me. If you're rolling in money- fine, have a few buses going around giving out pamphlets, until that time it would be a waste.

 

[Samo]

Sorry but this is nonsense- the only "matchday experience" that people ultimately care about is the feeling of walking out the ground having seen us win, and even better win well.

You can do anything you want and nothing will ever work if you're not winning, if you're winning you don't need to bother with too much else.

And yet people go to the pub beforehand, buy a programme, have a pie, go to the club shop, go to the casino afterwards. And they do these things because they enjoy them, win lose or draw because it is part on the match day experience. And that's just those who don't buy hospitality packages, which by the way, shouldn't sell at all by your reasoning. It is you that is talking nonsense pal.

Lots more could be done, especially to cater for the kids.

 

[SlowerThanPlatt]

None of it would make a blind bit of difference. Unless they chop prices at the knee (and even then there is no guarantee), it would be a huge waste of money. Interest is generated on the pitch, you can't force people.

How many times have we seen it where the city is blitzed with info about an upcoming match where there are special deals, 25k+ show up and we invariably lose. All the goodwill was lost and the next game there were 10k less in the ground. Ultimately our "product" is a football team, thats what sells. What MR has done in terms of creating goodwill and interest is more than any amount of marketing could do. If there is spare money then it needs to go on players, not entertainment, thats what will get people back. And it appears we have very little money, so why we'd divert what we do have onto marketing schemes when its whats on the pitch that attracts and retains "customers"- beyond me. If you're rolling in money- fine, have a few buses going around giving out pamphlets, until that time it would be a waste.

It’s not worth the club having a marketing team or community team then in your opinion?

 

[COV]

And yet people go to the pub beforehand, buy a programme, have a pie, go to the club shop, go to the casino afterwards. And they do these things because they enjoy them, win lose or draw because it is part on the match day experience. And that's just those who don't buy hospitality packages, which by the way, shouldn't sell at all by your reasoning. It is you that is talking nonsense pal.

Lots more could be done, especially to cater for the kids.

Those people are going to the match anyway?

You make it sound like we need to drag people out of pubs & attempt to convince people buying programmes to buy a match ticket- those people are going to the match anyway?

 

[Samo]

"marketing", "strategy", "end goal", "establishing the brand", devalued the product", "demographic", "tactic", "matchday experience", "interactive"

Get the team winning and you can forget all your buzzwords and business school jargon, it will not be needed. How far have Wasps got with their "matchday experience" tactics and their endless assault on the city to try and attract fans in?

Not keen on long or difficult words huh?

 

[COV]

It’s not worth the club having a marketing team or community team then in your opinion?

Of course it is- but anyone in marketing will know that without the right product you can do what you want and it won't work. Pointless. They need something to sell and market. Spending money on marketing when you're performing badly is a total waste of money, money which we don't have. And according to this board at least we're heading for a relegation dogfight & we lack decent signings, so why would you spend big money now on marketing?

They aren't going to spend much money on existing season ticket holders, they're in the bag. They need new "customers" to grow the club, and a team that wins the odd match is an easy sell.

 

[Samo]

Those people are going to the match anyway?

You make it sound like we need to drag people out of pubs & attempt to convince people buying programmes to buy a match ticket- those people are going to the match anyway?

Yes, and the more the match day experience is improved, the more people will be 'going to the match anyway'. Can you honestly not grasp that?

 

[SlowerThanPlatt]

Of course it is- but anyone in marketing will know that without the right product you can do what you want and it won't work. Pointless. They need something to sell and market. Spending money on marketing when you're performing badly is a total waste of money, money which we don't have. And according to this board at least we're heading for a relegation dogfight & we lack decent signings, so why would you spend big money now on marketing?

We’re not performing badly, that’s the point. You seem to think the only way to possibly attract new fans or more regular fans is to win every game.

 

[COV]

Yes, and the more the match day experience is improved, the more people will be 'going to the match anyway'. Can you honestly not grasp that?

I grasp it, I disagree with it.

It does not matter one single iota how good the "matchday experience" is, if we are not winning then nothing will work, at least not outside of a one-off match.

Are you saying that this "matchday experience" is more important than whats on the pitch or something?

 

[COV]

We’re not performing badly, that’s the point. You seem to think the only way to possibly attract new fans or more regular fans is to win every game.

There you go with your extremes again, where did I say we need to "win every game"?

Look at is this way- any club needs momentum on the pitch. Get that right and people will come. Get it wrong and any amount of marketing is not going to generate much of a return.

Take a look on this board alone- we're heading for a relegation dogfight, lack of marquee new signings, lacking in key areas. So why would you choose to spend on marketing instead of diverting everything to the team at this stage?

 

[fatso]

Don't necessarily agree with that. I saw Walker as a marquee signing last season and that wasn't astronomical.

Admittedly we've spent a similar sum on Gyokeres this summer but he didn't pull up trees when here even if he does have the potential to.

I think a lot of us just want that one player through the door that makes you go wow and really look forward to seeing them in action and it just doesn't seem to have come off this summer.

I think we've done really well to retain the likes of Hamer, O'hare and Dabo.
Or maybe no one was interested

 

[COV]

I think we've done really well to retain the likes of Hamer, O'hare and Dabo.
Or maybe no one was interested

We have indeed. In the eyes of many though (not on here) they won't count, they're not shiny new names.