This is pretty poor to be honest.
On other threads we're talking about engaging fans. Something that gets me excited is receiving my season ticket in advance of the season, might compel me to purchase a shirt without my discount card (which was supposed to come with the ST) for example (I couldn't anyway as there is no stock).
The deadline for this has been set for a couple of months now, it just looks bad to miss that. I hope they learn the lesson and start producing cards when they're purchased in future. I've had my ST from the first day of early bird, it's not mad to suggest they could have sent it out and I've not even moaned about it once.
Now we're in an unnecessary situation where people are going to have paper tickets, which will inevitably get lost or misplaced so large queues at the ticket office meaning frustration for both season ticket holders and those wanting to purchase a walk up ticket, who may now be put off by long queues and have another excuse not to come.
Shirts should be agreed and produced at the very beginning of the off season and season tickets should be sent when they're purchased.