Well if it's banned (and that's in law, so not the club's choice) you have to restrict it. Otherwise we risk getting into licensing issues and a possible sanction like a fine which, judging by our latest accounts, we can't really afford.
If the authorities did decide to unban drinking in stadiums, one way to do it would be to create mandatory "dry areas" in grounds and have segregated areas where drinking is allowed in the seating, not allowing for any movement between the two. At the Ricoh, I'm thinking that the central 6 blocks in the East Stand and the whole West stand could be designated as drinking areas i.e. the responsible/family sections where people generally remain seated and frankly can be trusted to enjoy a pint without doing anything anti-social.
The rest of the ground where people stand, sing and are generally more rowdy would be designated "dry" to minimise the chance of trouble emerging. You would need a partition to stop people moving between the blocks, both in the bowl and on the concourse though, which might cause problems. To be fair this idea would work better at grounds (like HR!) with 4 separate stands rather than a continuous bowl.
I do think that could give us the best of both worlds;
- more revenue through F&B sales
- more people turning up who like a responsible drink at the ground
- safer/more enjoyable experience for families
Thoughts?