* Sighs * To regurgitate stuff I've posted before, womens football was banned in the UK for 50 years from 1920-1970. That's quite significant so when it started back up, they were 50 years behind mens football.
Yes there's biological differences that mean womens football will be different to mens but a 50 year gap in the evolution of the game didn't help. Combined with entrenched sexist views and unsuccessful attempts to really start professional leagues in England, it's got a way to go before many will view it as entertaining.
However, they've come a long way in the last 5 years - lots more money going into the game, much better TV deals, mens clubs actively promoting and investing into their womens teams and this will continue. It's only going one way. If you don't like it, cool, don't watch it. But more and more are as it's opened up more in the media.
Re: Luke - good move for him. Villa Women are one of my clubs that I work with and I've met Carla Ward before. She seems great to work with and I'm sure he'll enjoy his time there.