I agree Pete, we lacked a good commercial team for years and for me, it’s a few things.
1. who is booking this? If ST’s then the price might be right but the package wrong, don’t give tickets to people that have tickets but when so much is outsourced like the retail, it makes no sense to give them a voucher for that so the free thing to give away is seats, understand commercially but rubbish for those buying.
2. Supply and demand, again, it’s selling so cannot be wrong and with only circa 25 opportunities, it’s not for everyone so why not make it ultra premium with lunch etc and charge even more (although I am against that but not for economic reasons)
3. Clubs have to make money, I get that but at £125 x4-6 per game is it x a season, it’s pence, if they wanted to smarten this up, ask a company to Sponsor this for children who would really benefit from it, link it to Zoe’s place or many of the childrens charities available and be a part of a community exactly as the club should be. Can be commercial and socially responsible and change individuals lives along the way.
I know every fan has lots of ideas and just like my points of view, to others they could be complete rubbish but for the commercial team and other elements of the club to have some form of regular questionnaire to its paying clients is madness, we all want a winning team but there are many other factors that will attract and retain us over the years, be it pop and crisps, although that attraction was more about meeting the players for most.
The club hardly fund the family zone and in a world that sees players earning 1/2m a year, what’s £10k here or there for those sort of activities or local involvement in the community.
sorry, didnt mean to get on soap box but I believe the club talks about being part of the city when it wants to, but isn’t living and breathing those values as it should be every day.