You are of course right. It is a 2 way street.That argument works both ways though. Yes, businesses are struggling due to rising costs etc. But so are the members of public they are screwing over. We're not talking one man stalls or small businesses like you've highlighted. These are large organisations with significant shareholders.
The costs are not just for one game either. Over a 23 home game season, you'd pay £50-ish total to get a bottle of cola at each game in the CBS, compared to £25 from Tescos ? Double or treble that if you take kids. That makes a big difference as to how many games you can budget to attend.
So no doubt, fans will try and avail themselves of cheaper F&B options than face the raised prices within the CBS.
But not every business is owned by a multi national corporate.
As I said at the outset I have zero issue with anyone on a super tight budget finding cunning ways to help their kids enjoy the football cost effectively.
Where I do have an issue is where people who can afford to pay the premium still cheat the system.
I want a stadium with great facilities and great concessions which everyone can enjoy. Therefore I know I have to help by paying my way.