long post, sorry.
ultimately there's not one 100% perfect answer.
I'm guessing that those bashing the family zone pricing don't have kids.
I bought fz season tickets for my son and I, having sat elsewhere seasons before. As others say, given the number of non Saturday games, the price per game that he can attend starts increasing. the price rises elsewhere last season for JSB' s were crazy ...was it £200?
given that there may be less Saturday games again next year...people advocate to charge more when many simply can't use the ticket? that's a balancing act for Doug to think on before believing all he reads in here.
and whilst I don't have to do this....he's been bought just about every kit we launch over the past few years...plus half the club shop inventory. that all adds up as the price to pay to want to get your child engaged in attending. it's not just the season ticket.
plus the fact...it's in a stand (partially) full of kids. didn't we all want them pushed somewhere together the other year as they dissolve the atmosphere and take up seats in singers corner? whilst I don't want to sit in the fz , the pricing makes it the sensible choice to go with my son.
we have all in the past benefitted from reduced price tickets (some posters are young enough to have been lifted over turnstiles for free I guess). could we be guilty of pulling the ladder up after we've had our own discounts?!!
theres a difficult balance to still attract these future supporters in. there has to be a visible reduction in their price against standard pricing as you are factoring in the fact you want them hooked for life and all their future spend when they grow up.
if there was a way to actually have stewards check that people arent buying cheap tickets and pissing off into other blocks...or that adults purchasing in fz have actually got a child to bring along?
As ever, as soon as a ticketing policy comes out there's always those looking to find the loophole.
I'm watching for the pricing announcement sat very firmly on the fence and will be ultimately swayed by what I deem to be a sensible price.
I'm not certain that whacking up FZ kids ticket pricing is the best way forward.