If someone decides to buy a season ticket it is nobody's business how many matches they go to. I really hope the club doesn't take such an arrogant approach to it's key customers.
But when it applies to a limited area which is heavily discounted - are they key customers? Or are they benefiting from a goodwill gesture from the club?
For instance if my wife and I bought family zone tickets and two for under 14 relatives (with hardly any intention of taking to them) we would save ourselves £360.
The club is doing the right thing to try and encourage families and some that may not have a lot of money. But unfortunately there are people abusing it.
We all miss games holidays, illness or unforseen circumstances. Often my holidays are booked before the fixtures are announced.
What I would like to see is this tweak for the family zone. Once the fixtures are published, ANY game moved during the season from the original schedule due to TV scheduling from a Saturday to an evening game should not count as one of the ten games you are allowed to exchange on. So anything originally scheduled for a Saturday and later moved should not count as part of the ten allowed exchanges. Obviously people should still be encouraged to exchange if they can't attend, but it just won't count as one of their ten allowed exchanges).