New cars (6 Viewers)

[MalcSB]

Zero-emission plans will have 'irreversible impact' on UK car industry

Car giant Nissan, who employ roughly 7,000 people in the UK, warned Government ministers last night that current zero-emissions targets will have an 'irreversible impact' on UK car industry.

www.dailymail.co.uk

 

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[Gynnsthetonic]

I'd of liked Jaguar to of gone down the BMW/Audi/Mercedes route by mass producing smaller family size models. But heh what do I know

 

[MalcSB]

people want them, it’s just that the supply outweighs demand currently because the market is flooded with “BIK avoidance” EV’s as well as some OEM’s chucking them out the factory and registering them to avoid fines.

Fleets are buying them, private buyers less so.

 

[Como]

Here you are the person responsible:

 

[We'll_live_and_die]

I'd of liked Jaguar to of gone down the BMW/Audi/Mercedes route by mass producing smaller family size models. But heh what do I know

Like the X type, XE and XF?

 

[djr8369]

Don’t like the marketing campaign but ultimately doesn’t matter if the car is good.

 

[lewys33]

I'd of liked Jaguar to of gone down the BMW/Audi/Mercedes route by mass producing smaller family size models. But heh what do I know

mass production is a prolonged death for everyone outside of China.

 

[Gynnsthetonic]

Like the X type, XE and XF?

More your hatchback type, Audi A3, BMW 1 series

 

[djr8369]

More your hatchback type, Audi A3, BMW 1 series

Too competitive

 

[SBT]

Here you are the person responsible:

I think this is just a gay guy with a regional manager job at Jaguar rather than the mastermind of the whole campaign, but you go and enjoy the pile-on!

 

[Como]

I think this is just a gay guy with a regional manager job at Jaguar rather than the mastermind of the whole campaign, but you go and enjoy the pile-on!

Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.

 

[SBT]

Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.

Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?

Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.

 

[Como]

Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?

Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.

Absolutely, no doubt they will get the heave ho, or more likely leave to spend more time with their family with a big pay off.

Meanwhile the people who work in the factories will be the one who will suffer.

Rinse and repeat.

Reminds me of a film I have not seen for a long time, O Lucky Man!

 

[Marty]

The new car is massive, think Batmobile x spaceship.

 

[lewys33]

Absolutely, no doubt they will get the heave ho, or more likely leave to spend more time with their family with a big pay off.

Meanwhile the people who work in the factories will be the one who will suffer.

Rinse and repeat.

Reminds me of a film I have not seen for a long time, O Lucky Man!

they didn’t murder anyone …

 

[MalcSB]

Here you are the person responsible:

Explains everything.

 

[Grendel]

Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?

Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.

They have gone to a Brand Pillar strategy so each of the brands - Land Rover, Range Rover, Discovery and Jaguar have individual structures. In effect he and his team manage the brand strategy for Jaguar. I think Rawdon Glover is the main Jag Director now but he wouldn't know a good strategy if it ran him over. He is a LR aftersales guy.

 

[MalcSB]

They have gone to a Brand Pillar strategy so each of the brands - Land Rover, Range Rover, Discovery and Jaguar have individual structures. In effect he and his team manage the brand strategy for Jaguar. I think Rawdon Glover is the main Jag Director now but he wouldn't know a good strategy if it ran him over. He is a LR aftersales guy.

The American marketing guru who masterminded Jaguar's woke rebrand

Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic car company.

www.dailymail.co.uk

 

[MalcSB]

they didn’t murder anyone …

Then again, neither did Doug King.

Or SISU come to that.

 

[SBT]

The American marketing guru who masterminded Jaguar's woke rebrand

Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic car company.

www.dailymail.co.uk

A cockapoo called Mia? Hell of an exclusive from the Mail!

 

[Grendel]

A cockapoo called Mia? Hell of an exclusive from the Mail!

Mia probably designed the campaign

 

[PVA]

The American marketing guru who masterminded Jaguar's woke rebrand

Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic car company.

www.dailymail.co.uk

That headline

The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'​

Not British
Woke
BLM
Gay

 

[MalcSB]

Mia probably designed the campaign

Her faeces was artfully arranged one morning, inspiring the replacement for the Jaguar badge.

 

[MalcSB]

That headline

The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'​

Not British
Woke
BLM
Gay

The key one being American.

I‘d suggest Jaguar went and fucked over an American car manufacturer, like Ford.

 

[Sick Boy]

I have no words

Congrats on returning.

 

[MalcSB]

Great news,he will get brilliant training at JLR.

Not when they go out of business, he won"t.

 

[MalcSB]

why? If people are in jobs and the company makes good money what does it matter?

id stick a dildo on the front of the bonnet if it meant higher profits and another 10% on my pay.

The outcry from this is pretty hilarious. It’s literally people dressed in bright colours? What could possibly set people off so badly?

The target clientele is not middle aged folk sat on Twitter or forums I can guarantee you that.

The problem is, it's the middle aged folk who have the money to buy these things.

This will backfire badly - quite an achievement for a manufacturer with a 100% EV ambition. Especially at a time when many other manufactures are frantically reversing their own EV plans because of cost and lack of demand.

 

[Grendel]

Congrats on returning.

I did have some involvement on this one

UK: Advertising watchdog criticises Jaguar Valentines Day campaign - Just Auto

Jaguar has been criticised by the United Kingdom’s advertising watchdog for a running a mail campaign that may have made people think they were being stalked.

www.just-auto.com

Poor Ian Major squirming in front of Anne Robinson on Watchdog was not a pretty sight

 

[duffer]

I get Jaguar moving (further) into low volume, high margin production, but I don't understand why they needed such a dramatic rebrand to do it.

I don't see Audi or BMW moving far away from their heritage to shift their EV offerings.

It's an awful lot of history to ditch, much of it storied and resonant.

As someone who worked there too, and has owned a couple of the classic ones over the years, I think it's a mistake. I guess we'll see.

 

[Grendel]

I get Jaguar moving (further) into low volume, high margin production, but I don't understand why they needed such a dramatic rebrand to do it.

I don't see Audi or BMW moving far away from their heritage to shift their EV offerings.

It's an awful lot of history to ditch, much of it storied and resonant.

As someone who worked there too, and has owned a couple of the classic ones over the years, I think it's a mistake. I guess we'll see.

Neither of those brands are committing an all EV strategy yet. Audi is pretty cagey on the whole thing and not shifting totally until 2033

 

[lewys33]

Neither of those brands are committing an all EV strategy yet. Audi is pretty cagey on the whole thing and not shifting totally until 2033

Audi have just rebranded for China.

 

[lewys33]

The problem is, it's the middle aged folk who have the money to buy these things.

This will backfire badly - quite an achievement for a manufacturer with a 100% EV ambition. Especially at a time when many other manufactures are frantically reversing their own EV plans because of cost and lack of demand.

I really do think you are missing the point here, or ignoring the rest of the world. A tiny proportion is expected for the UK market. They don’t care about current or previous Jaguar customers essentially. This is Jaguar only by name.

Ultimately you may well be right but only hindsight will tell. I’m confident that I’ll still be in a job in 5 years irrelevant of the Jaguar brand.

My wife (granted will not be buying one) but said she likes the new logo and was intrigued by the advert.

 

[PVA]

I really do think you are missing the point here, or ignoring the rest of the world. A tiny proportion is expected for the UK market. They don’t care about current or previous Jaguar customers essentially. This is Jaguar only by name.

Ultimately you may well be right but only hindsight will tell. I’m confident that I’ll still be in a job in 5 years irrelevant of the Jaguar brand.

My wife (granted will not be buying one) but said she likes the new logo and was intrigued by the advert.

Yeah agree.

The people that traditionally buy Jaguars are either just not buying them or are dying off.

They need to do something to address that. Whether this is too extreme who knows, but clearly something had to budge.

 

[Grendel]

Yeah agree.

The people that traditionally buy Jaguars are either just not buying them or are dying off.

They need to do something to address that. Whether this is too extreme who knows, but clearly something had to budge.

The sales projections going forward are less - the strategy is sell few at high margins

The majority of sales now are fleet sales so how are they dying off?

 

[duffer]

When even the Guardian says Jaguar might've gone too far, it might be worth a thought.

From memory, North America is/was Jag's biggest market, maybe China. Not sure how this will play out there.

If you look at their obvious competitors, a lot of them look back to their heritage and prestige - they've spent a lot of time and effort to build exactly those brands.

As for potential purchasers dying off, there's a lot more rich middle aged and late middle aged people than rich young kids, and demographically likely always will be. Not a section of the market I'd discount, personally.

To clarify, I want nothing but success for Jaguar and all British car makers. It's in the blood; father, grandfather, uncles, cousins, and me all worked in the industry. I hope it pays off.

Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars | Marina Hyde

In the aftermath of Trump’s victory, the ad already looks like a period piece. But aside from that – I mean, seriously? says Guardian columnist Marina Hyde

www.theguardian.com