New cars (6 Viewers)

Gynnsthetonic

Well-Known Member
I'd of liked Jaguar to of gone down the BMW/Audi/Mercedes route by mass producing smaller family size models. But heh what do I know🤷
 

MalcSB

Well-Known Member
people want them, it’s just that the supply outweighs demand currently because the market is flooded with “BIK avoidance” EV’s as well as some OEM’s chucking them out the factory and registering them to avoid fines.
Fleets are buying them, private buyers less so.
 

Como

Well-Known Member
I think this is just a gay guy with a regional manager job at Jaguar rather than the mastermind of the whole campaign, but you go and enjoy the pile-on!

Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.
 

SBT

Well-Known Member
Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.
Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?

Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.
 

Como

Well-Known Member
Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?

Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.
Absolutely, no doubt they will get the heave ho, or more likely leave to spend more time with their family with a big pay off.

Meanwhile the people who work in the factories will be the one who will suffer.

Rinse and repeat.

Reminds me of a film I have not seen for a long time, O Lucky Man!
 

Marty

Well-Known Member
The new car is massive, think Batmobile x spaceship.
 

lewys33

Well-Known Member
Absolutely, no doubt they will get the heave ho, or more likely leave to spend more time with their family with a big pay off.

Meanwhile the people who work in the factories will be the one who will suffer.

Rinse and repeat.

Reminds me of a film I have not seen for a long time, O Lucky Man!

they didn’t murder anyone …
 

Grendel

Well-Known Member
Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?

Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.

They have gone to a Brand Pillar strategy so each of the brands - Land Rover, Range Rover, Discovery and Jaguar have individual structures. In effect he and his team manage the brand strategy for Jaguar. I think Rawdon Glover is the main Jag Director now but he wouldn't know a good strategy if it ran him over. He is a LR aftersales guy.
 

MalcSB

Well-Known Member
They have gone to a Brand Pillar strategy so each of the brands - Land Rover, Range Rover, Discovery and Jaguar have individual structures. In effect he and his team manage the brand strategy for Jaguar. I think Rawdon Glover is the main Jag Director now but he wouldn't know a good strategy if it ran him over. He is a LR aftersales guy.
 

Grendel

Well-Known Member

PVA

Well-Known Member

That headline 😅

The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'​


Not British ☑️
Woke ☑️
BLM ☑️
Gay ☑️





Webp.net-resizeimage-79.png
 

MalcSB

Well-Known Member
That headline 😅

The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'​


Not British ☑️
Woke ☑️
BLM ☑️
Gay ☑️





Webp.net-resizeimage-79.png
The key one being American.

I‘d suggest Jaguar went and fucked over an American car manufacturer, like Ford.
 

MalcSB

Well-Known Member
why? If people are in jobs and the company makes good money what does it matter?

id stick a dildo on the front of the bonnet if it meant higher profits and another 10% on my pay.

The outcry from this is pretty hilarious. It’s literally people dressed in bright colours? What could possibly set people off so badly?

The target clientele is not middle aged folk sat on Twitter or forums I can guarantee you that.
The problem is, it's the middle aged folk who have the money to buy these things.

This will backfire badly - quite an achievement for a manufacturer with a 100% EV ambition. Especially at a time when many other manufactures are frantically reversing their own EV plans because of cost and lack of demand.
 

Grendel

Well-Known Member

duffer

Well-Known Member
I get Jaguar moving (further) into low volume, high margin production, but I don't understand why they needed such a dramatic rebrand to do it.

I don't see Audi or BMW moving far away from their heritage to shift their EV offerings.

It's an awful lot of history to ditch, much of it storied and resonant.

As someone who worked there too, and has owned a couple of the classic ones over the years, I think it's a mistake. I guess we'll see.
 

Grendel

Well-Known Member
I get Jaguar moving (further) into low volume, high margin production, but I don't understand why they needed such a dramatic rebrand to do it.

I don't see Audi or BMW moving far away from their heritage to shift their EV offerings.

It's an awful lot of history to ditch, much of it storied and resonant.

As someone who worked there too, and has owned a couple of the classic ones over the years, I think it's a mistake. I guess we'll see.

Neither of those brands are committing an all EV strategy yet. Audi is pretty cagey on the whole thing and not shifting totally until 2033
 

lewys33

Well-Known Member
The problem is, it's the middle aged folk who have the money to buy these things.

This will backfire badly - quite an achievement for a manufacturer with a 100% EV ambition. Especially at a time when many other manufactures are frantically reversing their own EV plans because of cost and lack of demand.

I really do think you are missing the point here, or ignoring the rest of the world. A tiny proportion is expected for the UK market. They don’t care about current or previous Jaguar customers essentially. This is Jaguar only by name.

Ultimately you may well be right but only hindsight will tell. I’m confident that I’ll still be in a job in 5 years irrelevant of the Jaguar brand.

My wife (granted will not be buying one) but said she likes the new logo and was intrigued by the advert.
 

PVA

Well-Known Member
I really do think you are missing the point here, or ignoring the rest of the world. A tiny proportion is expected for the UK market. They don’t care about current or previous Jaguar customers essentially. This is Jaguar only by name.

Ultimately you may well be right but only hindsight will tell. I’m confident that I’ll still be in a job in 5 years irrelevant of the Jaguar brand.

My wife (granted will not be buying one) but said she likes the new logo and was intrigued by the advert.

Yeah agree.

The people that traditionally buy Jaguars are either just not buying them or are dying off.

They need to do something to address that. Whether this is too extreme who knows, but clearly something had to budge.
 

Grendel

Well-Known Member
Yeah agree.

The people that traditionally buy Jaguars are either just not buying them or are dying off.

They need to do something to address that. Whether this is too extreme who knows, but clearly something had to budge.

The sales projections going forward are less - the strategy is sell few at high margins

The majority of sales now are fleet sales so how are they dying off?
 

duffer

Well-Known Member
When even the Guardian says Jaguar might've gone too far, it might be worth a thought.

From memory, North America is/was Jag's biggest market, maybe China. Not sure how this will play out there.

If you look at their obvious competitors, a lot of them look back to their heritage and prestige - they've spent a lot of time and effort to build exactly those brands.

As for potential purchasers dying off, there's a lot more rich middle aged and late middle aged people than rich young kids, and demographically likely always will be. Not a section of the market I'd discount, personally.

To clarify, I want nothing but success for Jaguar and all British car makers. It's in the blood; father, grandfather, uncles, cousins, and me all worked in the industry. I hope it pays off.

 

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