You told us the questions you wanted to put to Sky Blues chairman Geoffrey Robinson. Here are his answers ... Why don't you reduce ticket prices to pounds 10 and go out to schools, pubs and factories promoting the idea in a bid to fill the stadium? Why can't you give concessions for the unemployed?
ANSWER: We had a major promotion for the Crystal Palace match when we had the second highest attendance - nearly 25,000. We also run regular incentives for children (Kids For A Quid) and for Junior Sky Blues and we aim to encourage families in this way. Again we do special promotions with schools and the local universities and some companies. However, there is a general limitation to our promotions which arises from the terms on which we sell season tickets and from the understandable feelings of some of their holders. Within that constraint we shall continue to promote ticket sales to encourage youngsters and families in particular. Unemployment is now low and for most, thankfully, a transient problem not therefore really requiring special treatment.
2 Can you clarify the position regarding the income from the sale of drinks and food inside the Ricoh Arena? If the money does not go to the club then why doesn't it? Is the income from the club shop our's and who pays the stewards, bar staff and cleaners?
ANSWER: The Club does not benefit from the following streams of income:
l Stadium sponsorship
l Stand sponsorship
l Non-match day conference and room hire
l General catering on match days and non-match days
The income from these activities goes directly to Arena Coventry Limited (ACL) to pay off the costs of building the stadium. ACL is owned 50/50 by Coventry City Council and the Higgs Charity. The club has an option to buy the Charity's 50-per-cent, and it hopes to be able to exercise this option in the next few years. Meanwhile the club pays a rent covering services generally including cleaning, maintenance and utilities to enjoy our magnificent stadium. It is this rent that is currently the subject of re-negotiation between the club and the ACL shareholders (ie the Council and the Higgs Charity).
The club pays for:
l Security,
l Cleaning/stewarding on match days.
The Club receives income from:
l Club shop
l Boxes
l Gate money
l Shirt sponsorship
l Advertising boards
l Match day hospitality in the various dedicated lounges, eg Presidents, Ambassadors, Legends
3 Just how bad have things got to get on the pitch before Micky Adams is sacked? J. Mills
Is the Chairman going to wait until we are relegated before Adams and Heath are dismissed?
Surinder Kumar
ANSWER: We have just had our first back-to-back wins of the season and have moved up to 17th place. Not good enough - we aim to be in the top half this season. Micky is committed to working for this, and the Board is fully backing Micky.
4 How can you justify giving Mike McGinnity the title of Life President when all he has done is reduce the debt that he was partly responsible for accumulating by selling our best players, offering lower wages to new and existing players and signing over all CCFC's authority on the new stadium to the Arena Company?
ANSWER: Mike McGinnity was a dedicated chairman for nearly four years, and the Life Presidency was awarded to him in recognition of his services. Without Mike we might never have made it into the new stadium! Mike has loaned the club nearly pounds 500,000 interest-free and contributed previously to the building of the stadium.
5 Why hasn't the board come up with a three-year plan before and why can't the board put their hands in their own pockets?
Sam Brown
ANSWER: I have personally invested pounds 10million in the club on which I am taking no interest. Mike McGinnity, Sir Derek Higgs and I also contributed as a trio pounds 2million in cash to the club to make sure the new stadium was built; this money is not only unsecured but also attracts no interest. On top of that, no director takes a salary or expenses and no dividends have been paid since I've been on the board. I am working on a three-year plan to go up to the Premier League in 2007/08. Some initial announcements will be made early in the New Year.
6 What percentage of the shares are available for purchase by CCFC? What would be the cost and when does the option run out? Would a new CCFC share issue be a way of raising some capital?
Richard Peel
ANSWER: An essential part of our three-year plan for promotion will be to attract new capital into the club. I have several ideas and will be launching them next year. Here's hoping we'll get back-up for them!
7 Can you turn up the volume on the PA system at the Arena and play some better music when we score to get the crowd going? We need to improve the atmosphere.
Andrew Garratt
ANSWER: Can we see how much support there is for a change of music when we score? The great news is we are scoring and look at all those fantastic chances against Plymouth and Millwall more recently! The atmosphere when we have a good crowd is great - the acoustics are the best I've witnessed in our league!
8 How much rent does the club pay to play at the Arena and is it penal, restricting the expansion of the club?
Brian James
ANSWER: The rent the club is expected to pay is pounds 1million per annum - or approximately pounds 40,000 per game! This is too much while we're in the Championship, coming on top of the loss of naming rights, catering, stand sponsorship and conferences and affects our viability and ability to compete in a very tough League. We are hopeful that our partners - the Council and the Higgs Charity - will see this and come to a more equitable arrangement with us - at least till we get promotion! We are partners with the Council and to succeed we all have to succeed together
OUR MESSAGE: we continue to need above all the support of the fans. That can make all the difference - to the finances and even more important to the morale of the team!