In any commercial negoation between 2 parties, when one side agrees a concession, the other side normally matches it in another way. There is normally a trade-off.
In this case, it seems to be ACL who are expected to make concessions, but SISU are not willing to make any. SISU are just demanding free money essenially, by asking for a big slice of a pie they do not own, for nothing in return.
Surely, on that basis, you can see why ACL are reluctant? What's in it for them?
For starters, how can anyone assume what concessions have been made, since no one here has sat in on these negotiations.
I'll give you an example, 400k agreed rent, Fisher, Joy and co. hinted they wanted the league average (150/213k) and I'm guessing ACL wanted to keep the rent as high as possible, like any tenant, so SISU and ACL have BOTH compromised at 400k.
I don't think their demands have been unreasonable, the club should have the right to earn F+B its fans make at its events, and I think the 400k figure should be backdated from when we stopped playing, or at minimum, from when we got relegated, I do not think it is fair if the club has to pay for rent in the Olympic months because the club weren't able to use it.
SISU aren't in a position to make concessions, what concessions can they actually make!? ACL however, surely cant be oblivious to the fact CCFC have to compete within FFP boundaries so need to save every penny, so I'm guessing our high earners who are out of contract will leave at the end of the season unless they accept big pay cuts.
What's in it for them? Well, since they are half owned by the council, it would be best to give CCFC a rent agreement which would allow the club to more competitive in the transfer market so if we secure promotion and do better in the Championship, more away and home fans will come to the surrounding areas on match day allowing that area to boom, as an employee at the Arena Pizza Hut, I can tell you that our branch benefits massively and there is a correlation to how busy Pizza Hut gets on match day and the attendance at the RICOH. 1st leg in the JPT v Crewe, the restaurant was absolutely pack, Aresley and Morecambe, however, relatively dead compared to a standard Saturday and speaking to a college of mine, who has been there since 2005, said the restaurant used to "rammed" with CCFC shirts.