I struggle to see how the move to Sixfields impacted on the sponsorship deals?? Plus then there is NOPM which was banded about the beginning of the season, of course you could (knowing you, you're more likely too argue it) argue that Sisu are at fault for these as well.
Yet it's still amazing as Michael was sounding off about their being no real investment in the team, yet he expects the owners to continue to pump their own money into a bottomless pit, just in fact like Pre-Sixfields.. Funny that.
Moving to Sixfields will have significantly impacted on sponsorship deals for multiple reasons
Firstly the sponsorship is normally about getting more people to see the company name and increase brand recognition, If the average crowd over the season is 4k instead of 10k then obviously the amount of money you are willing to offer for that sponsorship will drop considerably, if the sponsor is wanting to specifically target people from the Coventry area then this effect is magnified as the number of people from the Coventry area we have played in front of has fallen by a much higher percentage then the actual number of people we've played in front off.
Now obviously there is benefit to the sponsors when we are on tv and this part of the sponsorship is significantly less affected than the previous bit, this and the massive number of arsenal fans we were playing in front of is why we were easily able to obtain a shirt sponsor for that game.
Not only does a sponsor want brand recognition though they also want positive recognition, being the sponsor of coventry football club normally will make Coventry fans feel more positively about you and make you more likely to use their products, this season however sponsors were seen as supporting the villain and so there is significantly less positivity gained from being a sponsor and actually worse a large amount of negativity, we saw people write to our sponsors saying we aren't going to use your products while you are supporting sisu in their move to northampton.
Finally and this is more speculative presumably sponsorship and corporate hospitality often goes hand in hand? you sponsor the club, you get a box, you take clients out for a day at the football with a nice meal, this is now way less attractive for all businesses and for Coventry based businesses even more so.
Many revenue streams have been hurt by the move to sixfields other than the obvious ticket sales, sponsorship (player/shirt/matchday/boards/club partners etc) hospitality, merchandising (shirts/programmes/clothes/memorabila etc)
personally I don't insist sisu invest in the team, I insist Sisu Fuck off, but I retain the right to criticise when they sell our most important players and replace with second and third choice loans who come with serious risks/have other priorities/or simply don't care for the club at all. I accept that with tiny revenue and an attractive package to players this is the best they can do, but that is there fault pure and simple.