ticket prices (10 Viewers)

[Rusty Trombone]

Or you could say that the currentticket prices maximise revenue therefore bringing in more money for better players, which in improves the quality of the product, meaning better results leading to higher demand and more money.

To be honest we're pretty fooked by not owning our own stadium and not benefiting from any matchday or additional revenue. Our income is basically ticket sales, merchandising and sponsorship and the odd time we get on tv. If we want a promotion pushing side we need to pay for it. And even more important because FFP.


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If we spent money on building or buying a stadium there'd be no money left to pay for a promotion, we're far better off renting.

 

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[stupot07]

If we spent money on building or buying a stadium there'd be no money left to pay for a promotion, we're far better off renting.

That may be, but on a rent only deal with no access to additional or matchday revenue we'll struggle for the foreseeable future. If promoted, we'll relegation candidates and will likely end up a league one/championship yo-yo club like Peterborough and Doncaster...


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[lordsummerisle]

If we spent money on building or buying a stadium there'd be no money left to pay for a promotion, we're far better off renting.

If we don't pay reasonable prices to watch the team then we won't be able to pay the rent and/or reasonable players either.

Everything is a trade-off, less income, less money for squad.

Would have hoped that if the last few years have taught anybody anything, after all of us learning far more about accounts than anybody sane should have to, that realism would sink in.

 

[Rusty Trombone]

That may be, but on a rent only deal with no access to additional or matchday revenue we'll struggle for the foreseeable future. If promoted, we'll relegation candidates and will likely end up a league one/championship yo-yo club like Peterborough and Doncaster...


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Apparently we do have access to additional revenue, so we should be fine then.

 

[Kingokings204]

To put it simply I think £22-27 is a bit too high for this league. We are only a West Midlands club not a southern club.

The 2 pound charge for match day is stupid and doesn't work.

Lessons need to be learned and I think they will so come April/may an it's ST time then it can be made to sell more. I personally see nothing wrong with £10 a game so £230 season tickets. In my opinion a lot more would get a ST at that price and pay up front knowing they get additional benefits such as away/cup tickets.

How much is a season ticket at Sheffield united or other league 1 clubs in the midlands or up north?

 

[Rusty Trombone]

If we don't pay reasonable prices to watch the team then we won't be able to pay the rent and/or reasonable players either.

Everything is a trade-off, less income, less money for squad.

Would have hoped that if the last few years have taught anybody anything, after all of us learning far more about accounts than anybody sane should have to, that realism would sink in.

Ticket prices are important, but a high proportion of our income should be coming from sponsorship and other commercial activities, and of course developing players to sell on.

 

[stupot07]

Apparently we do have access to additional revenue, so we should be fine then.

An article in the telegraph yesterday suggested f and b's aren't part of that.

http://www.coventrytelegraph.net/news/news-opinion/red-button-thorny-problems-still-7735344


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[Kingokings204]

Bradford is a flat £299 for an adult ST anywhere and £20 flat fee for a match day ticket with NO walk up charge.

 

[stupot07]

Bradford is a flat £299 for an adult ST anywhere and £20 flat fee for a match day ticket with NO walk up charge.

Do you expect Bradford to be on the championship?


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[SkyBlue_Bear83]

To put it simply I think £22-27 is a bit too high for this league. We are only a West Midlands club not a southern club.

The 2 pound charge for match day is stupid and doesn't work.

Lessons need to be learned and I think they will so come April/may an it's ST time then it can be made to sell more. I personally see nothing wrong with £10 a game so £230 season tickets. In my opinion a lot more would get a ST at that price and pay up front knowing they get additional benefits such as away/cup tickets.

How much is a season ticket at Sheffield united or other league 1 clubs in the midlands or up north?

The cheapest season ticket at Sheffield United is £380, our cheapest is around £270 and our standard on is £345. Our season tickets are good value imo, single matches are slightly overpriced imo

 

[lordsummerisle]

Ticket prices are important, but a high proportion of our income should be coming from sponsorship and other commercial activities, and of course developing players to sell on.

Agree, but sponsorship opportunities not that great below the Prem,and developing players to sell on never seems all that popular!

 

[lordsummerisle]

An article in the telegraph yesterday suggested we haven't.

http://www.coventrytelegraph.net/news/news-opinion/red-button-thorny-problems-still-7735344


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That article is full of so many holes that i wouldn't pay any credence to it to be honest.

 

[stupot07]

That article is full of so many holes that i wouldn't pay any credence to it to be honest.

I don't really....but to be fair we don't know either way as it's all shrouded in commercial confidentiality....


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[SkyBlue_Bear83]

An article in the telegraph yesterday suggested we haven't.

http://www.coventrytelegraph.net/news/news-opinion/red-button-thorny-problems-still-7735344


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It says we have a share of advertising rights and most sponsorship deals, before we got only shirt sponsorship and the advertising boards around the pitch.

What’s new is that the club will now get a share of revenues from advertising rights and most sponsorship deals.
Under the old contract it, only got money from ticket sales, the shirt sponsorship and advertising boards around the pitch.

I think it suggests we are getting a bit extra than the previous deal but still nothing from catering.

 

[Kingokings204]

The cheapest season ticket at Sheffield United is £380, our cheapest is around £270 and our standard on is £345. Our season tickets are good value imo, single matches are slightly overpriced imo

Maybe the ST isn't the problem then but more the match day prices?

I've found not many clubs with a walk up charge. Weird

 

[stupot07]

It says we have a share of advertising rights and most sponsorship deals, before we got only shirt sponsorship and the advertising boards around the pitch.

What’s new is that the club will now get a share of revenues from advertising rights and most sponsorship deals.
Under the old contract it, only got money from ticket sales, the shirt sponsorship and advertising boards around the pitch.

I think it suggests we are getting a bit extra than the previous deal but still nothing from catering.

Yeah saw that, amended my post to reflect that. We don't know what that actually involves and how much it will bring in.


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[Grendel]

Maybe the ST isn't the problem then but more the match day prices?

I've found not many clubs with a walk up charge. Weird

About 65% of league one clubs have a walk up charge and they all charge £3!

 

[letsallsingtogether]

Which ones come on Grendel should know better then make a comment without proof..

We are waiting

About 65% of league one clubs have a walk up charge and they all charge £3!

 

[skybluelee]

Fair enough so will they do the same this year? They should if there serious to intice new fans including kids. My lad who is 8 supports the city but only 3 others in his class do too. What does that tell you?

That we play 2 leagues below the PL and young boys are more likely to follow a 'big' team. Absolutely bugger all to do with City match prices.

 

[Grendel]

Which ones come on Grendel should know better then make a comment without proof..

We are waiting

Actually its more I had only got down to Scunthorpe on the list. Here is low to high prices across the league excluding family tickets;

	Low	High
Barnsley	23	25
Bradford	20	20
Bristol	23	25
Chesterfield	22	24
Colchester	18	26
Crawley	20	24
Crewe	22	22
Doncaster	20	24
Fleetwood	21	22
Gillingham	17	24
Orient	21	37
MK Dons	20	30
Notts County	23	23
Oldham	20	22
Peterborough	20	23
Port Vale	22	23
Preston	21	25
Rochdale	18	20
Scunthorpe	18	30
Swindon Town	19	25
Walsall	22.5	22.5
Yeovil	20	28

Now, many clubs charge depending on opposition so I am assuming mid price and excluded terracing. Sheff Utd is excluded altogether as I cannot work them out. I cant find one ticket sold at £18 but they seem to be cheapest at £21.50 -- they charge postage, booking fee and £2 walk up on top.

Some observations;

Lowest priced average is £20 and highest £25
Majority charge extra for match day purchase and most are £3 (Sheff Utd say "up to £2" - odd)
I can see none below £17
A lot of clubs do give a membership option and if you are a member you get between 20% and 30% off a match ticket. Not looked into membership charges but looks a good idea.
Average concession reduction is 30% but children prices hugely variable

 

[skybluelee]

You get £2 off per ticket with our Membership scheme.

 

[Grendel]

You get £2 off per ticket with our Membership scheme.

How much to join?

 

[SkyBlue_Bear83]

Actually its more I had only got down to Scunthorpe on the list. Here is low to high prices across the league excluding family tickets;

	Low	High
Barnsley	23	25
Bradford	20	20
Bristol	23	25
Chesterfield	22	24
Colchester	18	26
Crawley	20	24
Crewe	22	22
Doncaster	20	24
Fleetwood	21	22
Gillingham	17	24
Orient	21	37
MK Dons	20	30
Notts County	23	23
Oldham	20	22
Peterborough	20	23
Port Vale	22	23
Preston	21	25
Rochdale	18	20
Scunthorpe	18	30
Swindon Town	19	25
Walsall	22.5	22.5
Yeovil	20	28

Now, many clubs charge depending on opposition so I am assuming mid price and excluded terracing. Sheff Utd is excluded altogether as I cannot work them out. I cant find one ticket sold at £18 but they seem to be cheapest at £21.50 -- they charge postage, booking fee and £2 walk up on top.

Some observations;

Lowest priced average is £20 and highest £25
Majority charge extra for match day purchase and most are £3 (Sheff Utd say "up to £2" - odd)
I can see none below £17
A lot of clubs do give a membership option and if you are a member you get between 20% and 30% off a match ticket. Not looked into membership charges but looks a good idea.
Average concession reduction is 30% but children prices hugely variable

Here's all ticketing information on Sheffield United

http://www.sufc.co.uk/news/article/20140722-matchday-ticket-prices-227926.aspx

They have Category A and B matches

Category B cheapest adult is £18 and most expensive is £22 bought in advance, with a £2 increase on the day

Category A cheapest adult is £22 and most expensive £26 bought in advance, with a £2 increase on the day

Not sure what matches qualify as category A but all the ones currently advertised (Rochdale, Gillingham and Leyton Orient) are category B

 

[Grendel]

Here's all ticketing information on Sheffield United

http://www.sufc.co.uk/news/article/20140722-matchday-ticket-prices-227926.aspx

They have Category A and B matches

Category B cheapest adult is £18 and most expensive is £22 bought in advance, with a £2 increase on the day

Category A cheapest adult is £22 and most expensive £26 bought in advance, with a £2 increase on the day

Not sure what matches qualify as category A but all the ones currently advertised (Rochdale, Gillingham and Leyton Orient) are category B

They have 3 stands with 3 different prices. I could not buy a ticket for £18 as you have to have a child with you or the price is £21.50 plus a booking fee - adults cannot purchase at £18 and the game I tried to book is Rochdale

 

[skybluelee]

How much to join?

£25 or £50. You get other stuff thrown in. For example the £50 one which I have gives a year's subscription to SBP (the only way non-locals can get commentary of games), a half price match voucher, £5 merchandise voucher, priority access to tix after ST holders. I find this excellent value.

 

[Grendel]

£25 or £50. You get other stuff thrown in. For example the £50 one which I have gives a year's subscription to SBP (the only way non-locals can get commentary of games), a half price match voucher, £5 merchandise voucher, priority access to tix after ST holders. I find this excellent value.

I don't get it. We are competitive on pricing then - what is the problem?

 

[SkyBlue_Bear83]

They have 3 stands with 3 different prices. I could not buy a ticket for £18 as you have to have a child with you or the price is £21.50 plus a booking fee - adults cannot purchase at £18 and the game I tried to book is Rochdale

I've only looked up to the checkout as then you are required to sign up to there site but added to my basket at £18.
You only need a child in the family stand which is not available online, select a seat in the kennedys kop stand behind the goal and it is £18

Please note that adults can only purchase tickets for the Family Stand if they are accompanied by children and a restriction of 2 adults per child is in place. Due to these restrictions, Family Stand tickets are not available to purchase online. Please contact the Ticket Office on 0871 995 1889 to book tickets for this area.

 

[Rusty Trombone]

I don't get it. We are competitive on pricing then - what is the problem?

Competitive prices, and we'll have one of the better average attendances in the league. We should have one the highest incomes in this league.

 

[skybluelee]

I don't get it. We are competitive on pricing then - what is the problem?

Ask the people who are complaining about prices. I think our pricing structure is perfectly reasonable!

 

[johnwillomagic]

Erm season ticket holders of which I am not one deserve the discounted rates. All other fans due to not buying a season ticket have to accept match tickets will be higher but will be competitive with rest of division for the luxury of picking and choosing games for a variety of valid reasons.

As our main income stream is ticket revenue currently and a lot on here still have unrealistic squad number and player ambitions think we need to accept club need to charge these prices to have a hope of trying to meet expectations linked in with financial fair play.

I agree reducing tickets will not make massive amount of difference to attendance and club will lose out. Think got it spot on currently in line with rest of league providing they do offer maximum amount of promotion games allowed within football league guidelines.

 

[Tommystours]

Tonight's game at liberty way. Conference side Nuneaton Town v Forest green rovers £16 to sit in the stand £14 to stand NO Concessions

 

[RFC]

Tonight's game at liberty way. Conference side Nuneaton Town v Forest green rovers £16 to sit in the stand £14 to stand NO Concessions

So Sky Blues both competitive and good value, just need to get everyone on board and as many fans as possible at the Ricoh not only for Yeovil but ALL our games. PUSB!

 

[Rusty Trombone]

Erm season ticket holders of which I am not one deserve the discounted rates. All other fans due to not buying a season ticket have to accept match tickets will be higher but will be competitive with rest of division for the luxury of picking and choosing games for a variety of valid reasons.

As our main income stream is ticket revenue currently and a lot on here still have unrealistic squad number and player ambitions think we need to accept club need to charge these prices to have a hope of trying to meet expectations linked in with financial fair play.

I agree reducing tickets will not make massive amount of difference to attendance and club will lose out. Think got it spot on currently in line with rest of league providing they do offer maximum amount of promotion games allowed within football league guidelines.

Ticket revenue hasn't been our main income for years, certainly wasn't in the last set of accounts, and I doubt it has been since.

 

[letsallsingtogether]

Not saying it is not competitive saying not everyone can afford to go every week.

For me it is a 3 mile drive park for free as have a friend who lives near the ground pay for ticket not bad...

Others may have to drive a distance then £5.00 to park and a ticket, It then gets a bit expensive to watch us play Yeovil, that is all I am saying.

By the way I will be there..

So Sky Blues both competitive and good value, just need to get everyone on board and as many fans as possible at the Ricoh not only for Yeovil but ALL our games. PUSB!

 

[shmmeee]

I think the basic point being made here is football in general is massively overpriced and it'd be nice if our club was to set a new trend, however unlikely it is.