Marketing Thoughts (11 Viewers)

[ccfc1234]

How are you defining 'big'. Coventry has a large female population, unfortunately they do subscribe in sufficient numbers either.

I don't necessarily mean that Coventry has a population of large females.

I assume by big he means compared to some other cities in the UK, I am not sure if this is statistically correct or not? However demographically we need to look at the Arsenal model, they have great support from all sections of the London communities. As for women do we do worse than other clubs?

I guess to to release any solid data on the above would never happen as it would be deemed sensitive?

 

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[wingy]

I've been doing a little digging regarding the relative price of watching the game.

A 1979 ticket v Man U, £1.80.

View attachment 3793


Had prices gone up in line with inflation, then for the 1976 ticket we'd now be paying £13.20 for that ticket.

If anyone has other figures they want to plumb into the analysis, I've used the inflation calculator here...

http://www.thisismoney.co.uk/money/...tion-calculator-value-money-changed-1900.html

There's also an article here, mostly about the Premier League, holds some relevance to us though...

http://www.theguardian.com/sport/da.../aug/16/premier-league-football-ticket-prices

Basically, regardless of the level played, it seems football has become far more expensive to follow in both relative and absolute terms.

(Edit: Just dug out an 1993 ticket too. Not sure if this will come over, but that was £10. That comes out at £18 at today's prices. Better, but this was for top flght football against Arsenal).

I did find an image of a ticket circa 67,It was to the value of ten bob.

extrapolated out at that time I reckoned It was equivalent to someone on Circa £25 K now paying around £13-£15 per match on an St scheme ,and IIRC a typical Car factory worker at that time may have been on around £27-£30 P.W. with Sat morn overtime .

I reckoned they both worked out around 2% of income ,of course that was for higher level football then,also nowadays most married folk have dual Income .

the failing that was potentially pointed out to me then ,was that I didn't know If It was a full value ticket ,but I'd wager it was.

 

[Johnnythespider]

I've got an F.A cup ticket from 87 for £6

 

[Grendel]

Good for you, me and about 27,000 others too. Maybe if prices were lower, there would be more Yeovil stubs floating around next week.

(These aren't, btw, my stubs. I was trying to find some historical data about our ticket prices, and I ended up trawling ebay. I wish I'd have kept mine now, some stubs seem to fetch a few bob).

I assume you have based today's figure on RPI.

What if you base it on the percentage of increase in wages which need funding?

I know one player in the inaugural season of the premier league who earned. £250 a week. Tickets fund wages.

 

[Rusty Trombone]

Good for you, me and about 27,000 others too. Maybe if prices were lower, there would be more Yeovil stubs floating around next week.

(These aren't, btw, my stubs. I was trying to find some historical data about our ticket prices, and I ended up trawling ebay. I wish I'd have kept mine now, some stubs seem to fetch a few bob).

Seeing as I was being rather facetious here are some proper answers. Looking at some old stubs...

Arsenal away 1991 £6, 1992 £8, 1993 £11.

Villa away 1992 £11, 1993 £12, 1995 £11, 1997 £13, 1998 £14.

Sunderland 1990 £4

 

[duffer]

I did find an image of a ticket circa 67,It was to the value of ten bob.

extrapolated out at that time I reckoned It was equivalent to someone on Circa £25 K now paying around £13-£15 per match on an St scheme ,and IIRC a typical Car factory worker at that time may have been on around £27-£30 P.W. with Sat morn overtime .

I reckoned they both worked out around 2% of income ,of course that was for higher level football then,also nowadays most married folk have dual Income .

the failing that was potentially pointed out to me then ,was that I didn't know If It was a full value ticket ,but I'd wager it was.

I'm ahead of you Wingy (for the first time ever!). If you take average salaries from here...

http://www.measuringworth.com/datasets/ukearncpi/result2.php

And the relative cost of tickets, then (I think) compared to the average wage it was about 1.5% in 1976, and 2.3% in 2014 (assuming a ticket bought for 23 home games).

Average wage isn't actually a great indicator to my mind, because of the outliers that throw it out, but regardless ticket prices have gone up well beyond inflation, whilst wages generally haven't.

 

[Rusty Trombone]

Just found my 98/99 season ticket, cost £342. I must have been loaded then.

 

[Grendel]

I'm ahead of you Wingy (for the first time ever!). If you take average salaries from here...

http://www.measuringworth.com/datasets/ukearncpi/result2.php

And the relative cost of tickets, then (I think) compared to the average wage it was about 1.5% in 1976, and 2.3% in 2014 (assuming a ticket bought for 23 home games).

Average wage isn't actually a great indicator to my mind, because of the outliers that throw it out, but regardless ticket prices have gone up well beyond inflation, whilst wages generally haven't.

Average premier league wages are £30,000 a week and in 1992 it was £1,755

 

[duffer]

I assume you have based today's figure on RPI.

What if you base it on the percentage of increase in wages which need funding?

I know one player in the inaugural season of the premier league who earned. £250 a week. Tickets fund wages.

You can check the calculations yourself, I've provided the link. Or you can work it out in Excel if you've got the time or the ability - the historical data is all out there. Feel free to correct it if you think either me or the Guardian have got it wrong.

If the question is, "Is football more expensive to go to now than it used to be", then player wages are an irrelevance.

And this is putting the cart before the horse in another way too - I think it's generally accepted that player wages are a reflection of the cash coming into football from TV money, rather than from fans.

 

[duffer]

Average premier league wages are £30,000 a week and in 1992 it was £1,755

Terrific for PL footballers. It helps us how?

 

[Grendel]

Terrific for PL footballers. It helps us how?

Well to be fair you made the link to wages not me. My season ticket is less than it was in 1998.

 

[duffer]

I've got an F.A cup ticket from 87 for £6

I've got one of them too. That price just seems unreal by todays standards - it almost feels as though we should have been watching the game in black and white.

 

[duffer]

Well to be fair you made the link to wages not me. My season ticket is less than it was in 1998.

Average wages. You know for real people. I'm honestly confused as to whether you're on the wind up again, after actually posting some half-decent stuff.

If the debate was about how Ferraris have outstripped PL footballer's wages, then you'd have a point.

In 1998 you were watching top level football - this week we're playing Yeovil. If they win, they overtake us in the league.

(Edit: Apologies to Grendel if this is a bit sniffy. I've really enjoyed the fact that what debate there has been lately has been relatively good-natured. God knows what will happen if we lose tomorrow though!)

 

[ccfcway]

Well to be fair you made the link to wages not me. My season ticket is less than it was in 1998.

your season ticket in league one is less than what you paid in the top flight ?

crazy

 

[Noggin]

I cannot believe the forum is imploding again – and now it is over ticket pricing.

Well I am getting the usual statements of derision from, to quote one in particular, the usual suspects so what from a marketing perspective would you do?

Pricing

Pricing isn’t an isolated department in marketing and if it was it would maximise price and not lower it. To set a reasonable price you would benchmark other competitors in your industry to establish a “list price”

- Look at the average pricing structure in the League
- Look at the concession and children’s offers
- Analyse special offers that clubs may do
- Look at what they charge for on-line bookings and also postage and walk up charges

If you look at the pricing structure of most clubs, like it or not, they have done this as the pricing is almost identical. You would expect newly promoted clubs to have cheaper (they have) and Inner London to be higher (they are)

don't have long to reply but I don't agree that the other clubs are our competitors in the industry attendence wise, what the other clubs do has no bearing on our attendances, the other league 1 clubs will not steal our audience by being cheaper and we will not steal theirs. we need to set pricing based on what brings in the most revenue and the other clubs have no bearing on that, we also need to take into account merchandising and any revenues they recently agreed with acl. its also important to take into account long term revenue, you might well get the most revenue this season charging 23 a ticket but they imo would make more overall by charging a fiver a game in the short term to rebuild the audience.

how many people even know our team? I bet if you'd given the audience for the gillignham game both team sheets and asked which is Coventry city there would have been thousands and thousands of incorrect answers especially since they had cody playing for them. they have alot of damage to undo and while the gillingham game was fantastic its not enough on its own.

 

[SkyBlue_Bear83]

That is interesting as their crowd against Yeovil last week was 12,601. Their population is much higher.

I guess if our attendance is more than 12,601 there is little evidence the strategy has worked.

So your conclusion is that the strategy did work then?

 

[Deleted member 4439]

2. Acknowledge price points - £20 is clearly a psychological barrier

19.99 might be a bit tricky for some of the lads I've seen coming out of the Casino.

 

[shmmeee]

I assume by big he means compared to some other cities in the UK, I am not sure if this is statistically correct or not? However demographically we need to look at the Arsenal model, they have great support from all sections of the London communities. As for women do we do worse than other clubs?

I guess to to release any solid data on the above would never happen as it would be deemed sensitive?

http://www.facts-about-coventry.com/uploaded/documents/Coventry population 2010.pdf

Some interesting stats about our population there (from 2010 I think).

Younger than average and far more BME than average as well.

 

[ccfcway]

clearly ticket prices arent the major issue are they