You're doing a better sales job than the club pal, I'll certainly be taking advantage of this one way or another.
That's the thing, the club shouldn't give the fans any excuses / reasons not to go.
"It is too expensive" - Then buy this package
"Queues are too long in the store" - Buy them online or pre order and we will have them ready for you to collect, just bring some ID with you
"website doesn't work" - fix the website
"I didnt know about this offer" - Send a flyer to everybody who has ever bought something from the store, they have the details. Give them a money off voucher to get them down to the store and pile the sell on them with match tickets etc. They shouldn't be letting people walk out of the store empty handed.
The clubs sales / PR and marketing is shite. Along with their retail store management skills.
I swear years ago there used to be full pages in the telegraph promoting it, they need to get the information out there, it isn't that hard to do. They should be shouting from the rooftops the club is back, the same as they should about Tuesday's £5 game. They should be sending people into schools handing out tickets like they are sweets, cubs / scouts, local football teams. They should give the kids free tickets but say there must be 1 paying adult per 3 kids or something like that so they are still going to get some money out of it.
They should be doing deals for students where they can get a match ticket, a beer and a wash for £x. They should have OAP day where OAP's are £1 and they have loads of old players there.
I'm not sure if the club can because of F and B but they should do happy meal type things with a sandwich, crisps, apple and a drink and sell them and whack in a little Sky Blue Sam toy or something. The kids will be chuffed about the toy and love sky blue sam. They will then want to go to games to see Sky Blue Sam / join the JSB's / go to the christmas parties (and even have him come to their parties). They will then potentially turn into a city fan.
There are so many things they can do, I am pretty sure if they are paying people to do marketing then they should be having ideas like this. The same as retail managers in the store.
There are even sites like this, it would be a great marketing channel for them. I don't mean come on and say "The council are wankers, you all must love SISU" but to promote their offers for games / kit, communicate with the fans. They could have a section to answer questions, it really wouldn't take long.