At the weekend I went to my first ever Rugby match to see the Wasps having been a lifelong CCFC supporter and season ticket holder. Whilst not knowing all the rules of the game what struck me most is how the Wasps turned a game into an event. Pre match entertainment in the Village, assistance outside the ground, generation of energy inside plus e-mails prior and after the game asking me about my experience. Now that is how to both look after your fan base and build it whilst maximising the potential of the stadium
Rugby is not real a game that I am in to but the Wasps showed me the power and potential of the Stadium and made me feel appreciated as one of their customers.
CCFC are you watching as you no longer have the right to expect me to just handover my cash to you without something of this type of experience in return.
Well done to all involved at the Wasps for a truly memorable experience
Rugby is not real a game that I am in to but the Wasps showed me the power and potential of the Stadium and made me feel appreciated as one of their customers.
CCFC are you watching as you no longer have the right to expect me to just handover my cash to you without something of this type of experience in return.
Well done to all involved at the Wasps for a truly memorable experience