Sky Blue Harry was correct, very similar sales to the PL days. It started when we dropped into L2 8/9 years ago, we'd been getting 7500 (ish) crowds in L1 as we were long term shit and sliding into the basement, I think the prices were about £138 for an adult, nowt for under 11's (with a full paying adult) & £99 concessions. We were promised back to back promotions via Stuart McCall's return and about 14k bought into that dream.
In fact, we got shitter, if that was possible, but even after 7 years in L2 we were still selling 10k+ ST's. Last year they were £199 and we averaged 13k+ crowds, many fans have been screaming for them to be increased in cost but the board surprised everybody by reducing them to £149 for this season, this resulted in what is pretty much a sell out, there is space for away fans and some walk up's.
Financially it's growing the club, what if Bradford went up? They could increase the price by a very large % and not many, if any, would not renew. 18k (minimum) fans will eat and drink a lot of stuff and buy a lot of merchandise and it's far easier to sell commercial deals with a full (ish) stadium. So what if the reduced prices produce the same income as other clubs 8k "normal" prices? It's bringing affordable football to the masses and the masses are responding. For any fans, a "big" game is an enjoyable event and next season every home game will be a big game for us.
I've looked at the L1 clubs, there is only us and Coventry that can do this successfully, the Blunts don't need to.