I agree Nick. But surely, as much as we may cajole others on here and outside, the truly determinant factor of getting people to become fans is to make the experience something they want to believe in and enjoy. Most cannot commit to season tickets, which makes it imperative that if they walk up they must walk out feeling the buzz and cant wait for the next game. The biggest way to ensure this comes from what is offered; mostly on the pitch. Don't have to win EVERY game, but must at very least be as competitive as possible. Fans can forgive mistakes, but apathy transfers from the pitch to the stand.