The naming of things that really don't need names. Frantic Fucking Friday for christ's sake. Its always been one of the busiest days of the year on the roads so lets name it!.
My mate used to get chucked out of the Parrot every week by Joe Jackson and he'd let him back in the next week and tell him 'no trouble in the club tonight'. Sure enough, He'd get chucked out and let back in the next week.